Press

Univision’s Premiere of “Mi Fortuna es Amarte” Reaches Over 2.0 Million Total Viewers 2+

By televisaunivisionpr

Feb 24, 2022

Debut Positioned Univision Among the Top 2 Networks on All of Television, Regardless of Language for the Entire Night with Adults 18-49 and Adults 18-34

Premiere Made Univision the No. 1 Program of the day in Los Angeles Among Adults 18-34, Adults 18-49 and Adults 25-54, Regardless of Language

MIAMI – FEBRUARY 24, 2022 — Monday night’s premiere of Univision’s stellar telenovela and an original production by TelevisaUnivision, “Mi Fortuna es Amarte” (My Fortune is To Love You), reached 2.4 million Total Viewers 2+, who tuned to all or part of the one-hour telecast. Produced by Nicandro Diaz, “Mi Fortuna as Amarte” is led by a star-studded cast featuring Susana González, David Zepeda, Chantel Andere, Sergio Sendel, and the iconic late actress Carmen Salinas who unveil a story about betrayal, new beginnings, proving true love is the real fortune. The series debut positioned Univision as the No. 1 network on all of television, regardless of language for the entire night among Adults 18-34 and No. 2 network ahead of ABC, CBS, FOX, The CW and all cable networks with Adults 18-49.

  • The premiere for “Mi Fortuna es Amarte” averaged 8 million Total Viewers 2+, 765,000 Adults 18-49, and 260,000 Adults 18-34, positioning Univision ahead of CBS, FOX and The CW in the 9 p.m. hour with Adults 18-49 and Adults 18-34.
  • “Mi Fortuna es Amarte” ranked as the fourth most-watched program on all of television with more Adult 18-49 viewers than the entire original primetime line-ups on FOX (“911: Lone Star” and “The Cleaning Lady”) and The CW (“All American” and “All American: Homecoming”) as well as the first-run episodes of ABC’s “The Promised Land,” CBS’ “Big Brother,” and NBC’s “Endgame.
  • “Mi Fortuna es Amarte” made Univision the No. 1 Spanish-language network during the 9 p.m. hour with double-digit audience advantages over Telemundo among Total Viewers 2+ (+34% advantage), Adults 18-49 (+51% advantage) and Adults 18-34 (+54% advantage).
  • The premiere of “Mi Fortuna es Amarte” outperformed Telemundo’s entire primetime programming line-up on this night as well as out-delivered all the primetime novela/series premieres on Telemundo since 2020 among Total Viewers 2+, Adults 18-49 and Adults 18-34.
  • “Mi Fortuna Es Amarte” attracted more Total Viewers 2+ (+17%), Adults 18-49 (+29%) and Adults 18-34 (+10%) compared to its 9 p.m. predecessor’s premiere (“Vencer el Pasado”).

Source: Nielsen, NPM Monday (2/21/2022) 8:00pm-11:00pm, ad-supported networks, Live+SD.  Reach based on 1+ minute qualifier. 

Univision Network – Local Market Highlights:

“Mi Fortuna es Amarte” premiere made Univision the No. 1 broadcast station in the time period (9:00p-10:00p ET/PT), regardless of language, among:

  • Total Viewers 2+ in Los Angeles and Houston
  • Adults 18-34 in Los Angeles, Houston, Dallas and San Francisco
  • Adults 18-49 and Adults 25-54 in Los Angeles, Houston, Chicago, Phoenix and San Francisco

Monday night’s premiere of Mi Fortuna Es Amarte outperformed Telemundo’s Hercai: Amor y Venganza II head-to-head in 7 of the Top 9 markets: Los Angeles, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento among Total Viewers 2+, Adults 18-49 and Adults 25-54.

Nielsen, NSI, LPM+PPM Mi Fortuna Es Amarte premiere on Univision (02/21/2022), 9:00 pm-10:00 pm ET/PT; 8:00 pm-9:00 pm CT/MT.  Rankings based on DMA impressions, rounded to the thousand. Total Day Rankings based on all cable and programming. Hercai: Amor y Venganza II aired on Telemundo 9:00 pm-10:00 pm ET/PT; 8:00 pm-9:00 pm CT/MT. Top 9 markets: Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento.

Visit televisaunivision.com for more information on TelevisaUnivision and follow UnivisionPRTeam on Twitter and Instagram.

CONTACT: Maria Areco, 305.702.7043, mareco@univision.net.

###

Related Articles

Press

Combate Global Announces World Championship Event For Friday, October 7, Live on Univision and TUDN

Press

Univision’s MIRA QUIÉN BAILA ALL STARS Heads Back to the Stage and Reveals Celebrity Contestants for 10th Edition

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading