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Univision Out-Delivers CBS and NBC For Second Straight Saturday Night Among A18-34 With Live LMX Soccer Coverage

By Univision PR Team

Nov 3, 2020

Univision is No. 1 on Spanish-Language Television in Primetime for Sixth Consecutive Week Across All Key Demos During the Current 2020/2021 Broadcast Season

Univision Broadcast Prime Highlights – Week of October 26, 2020 to November 1, 202

  • For the second consecutive Saturday night, Univision finished ahead of CBS (+19% adv.) and NBC (+37% adv.) by double-digits for the entire night among Adults 18-34 with live coverage of Liga MX. The soccer matchup of UNAM vs. Guadalajara (Chivas) delivered an average audience of 658,000 Total Viewers 2+, 298,000 Adults 18-49 and 125,000 Adults 18-34. It also made Univision the No. 1 Spanish-language network for the entire night, outperforming Telemundo among Adults 18-34 (+5% adv.).
  • For the entire week, Univision finished as the fifth most-watched broadcast network during primetime, outperforming The CW with 430,000 Adults 18-49 and 183,000 Adults 18-34.
  • Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights last week among Adults 18-34.
  • Univision ranked as the No. 1 Spanish-language network in primetime for the sixth consecutive week in the current 2020/2021 season, out-delivering Telemundo among Total Viewers 2+ (+26% adv.), Adults 18-49 (+30% adv.) and Adults 18-34 (+43% adv.).
  • Univision’s “Médicos, Línea de Vida” averaged 1.5 million Total Viewers 2+, 556,000 Adults 18-49 and 241,000 Adults 18-34. The medical drama delivered week-over-week audience growth for the third consecutive week among Total Viewers 2+ (+9%). “Médicos, Línea de Vida” also out-delivered the second hour of Telemundo’s “Domo del Dinero” with triple-digit advantages among Total Viewers 2+ (+108% adv.), Adults 18-49 (+131% adv.) and Adults 18-34 (+143% adv.).
  • “Imperio de Mentiras” averaged 1.3 million Total Viewers 2+, 498,000 Adults 18-49 and 224,000 Adults 18-34. The novela delivered week-over-week audience growth among Total Viewers 2+ (+5%), Adults 18-49 (+3%) and Adults 18-34 (+13%) and positioned Univision ahead of Telemundo’s “Todo Por Mi Hija” during the weeknight 9 p.m. hour with double-digit advantages among Adults 18-49 (+17% adv.) and Adults 18-34 (+67% adv.).
  • Univision’s “Dulce Ambición” delivered 1.1 million Total Viewers 2+, 395,000 Adults 18-49 and 150,000 Adults 18-34 and outperformed Telemundo’s “Falsa Identidad II” during the weeknight 10 p.m. hour with double-digit advantages among Total Viewers 2+ (+35% adv.) and Adults 18-49 (+24% adv.). “Dulce Ambición” also delivered week-to-week audience growth among Total Viewers 2+ (+10%), Adults 18-49 (+7%) and Adults 18-34 (+15%).
  • On Sunday night, Univision’s primetime news magazine, “Aquí y Ahora” delivered week-over-week audience gains among Total Viewers 2+ (+13% to 1.1 million), Adults 18-49 (+66% to 431,000) and 18-34 (+91% to 205,000), marking its highest-rated telecast in the current 2020/2021 season. It also drove Univision to a first-place finish on Spanish-language television for the entire night, outperforming Telemundo among Total Viewers 2+ (+5% adv.) and Adults 18-34 (+7% adv.). This marked the sixth consecutive Sunday in the current 2020/2021 season that Univision outperformed Telemundo for the entire night among Total Viewers 2+.

Source: Nielsen, NPM (10/26/2020-11/01/2020) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
Effective on 08/31/2020, Out of Home PPM data is included for Univision, UniMás and participating networks.

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