For the 5th Week, Univision Outperforms One or More English-Language Networks Among A18-34 on Six of Seven Nights

By Univision PR Team

Jul 17, 2018

For the Fifth Consecutive Week, Univision Outperforms One or More English-Language Broadcast Networks Among Adults 18-34 on Six of Seven Nights

Univision Broadcast Prime Highlights – Week of July 9, 2018 to July 15, 2018

Last week, Univision finished ahead of CW during primetime with 1.1 million Total Viewers 2+, 422,000 Adults 18-49 and 162,000 Adults 18-34.

For the fifth consecutive week, Univision outperformed one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights among Adults 18-34.

Univision’s “El Rico y Lázaro” delivered 1.5 million Total Viewers 2+ with week-to-week audience gains among both Adults 18-49 (+9% to 546,000) and Adults 18-34 (+13% to 219,000). The series also made Univision the No. 1 Spanish-language network during the weeknight 8pm hour with double-digit audience advantages over Telemundo among Total Viewers 2+ (+56% adv.) and Adults 18-49 (+14% adv.) as well as by +5% among Adult 18-34.

In its premiere week, the third season of “El Chapo” averaged 1.0 million Total Viewers 2+, 477,000 Adults 18-49 and 198,000 Adults 18-34, which helped position Univision among the top 5 broadcast networks in the Monday through Friday 10pm to 11pm time slot, out-delivering CBS by +14% with the Adult 18-34 demographic. The dramatic series also delivered more Adult 18-34 viewers than first-run episodes of ABC’s “Take Two;” CBS’ “Salvation;” NBC’s “Reverie;” and CW’s “The Hundred,” “The Originals” and “The Outpost.”

Univision captured the No. 1 Spanish-language network ranking for the third consecutive Saturday night, besting Telemundo by double-digits among both Adults 18-49 (+15% adv.) and Total Viewers 2+ (+47% adv.). “Rosa De Guadalupe” delivered week-over-week gains from the same 8pm timeslot the prior Saturday with Total Viewers 2+ (+20% to 855,000) and Adults 18-49 (+20% to 348,000). Univision’s broadcast of Liga MX’s award-show, “Balón de Oro,” retained 83% of its overall lead-in audience from “Rosa De Guadalupe,” generating 709,000 Total Viewers 2+ and averaging more Adults 18-49 (273,000) than Telemundo’s “Cine Mundial S” (+1% adv.) and “El Cesar II” (+16% adv.).

On Sunday night, Univision’s live coverage of Liga MX’s “Campeón de Campeones” match between Tigres UANL and Santos Laguna, drew in 432,000 Total Viewers 2+, 206,000 Adults 18-49 and 60,000 Adults 18-34. The sports event increased its audience by double-to-triple-digit margins in the last half-hour compared to the first half-hour among Total Viewers 2+ (+50%), Adults 18-49 (+53%) and Adults 18-34 (+103%).

Broadcast Prime Network Rankers – Week of July 9, 2018 to July 15, 2018

Source: Nielsen, NPM (07/09/2018-07/15/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Related Articles


Univision’s Telenovela MI CAMINO ES AMARTE Reaches its Grand Finale on March 30


ViX and Reconexión Productions Announce Partnership for RECONEXIÓN: MÉXICO, Hosted by Mexican Actor Aarón Díaz

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.