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UniMás Increases Weekend Primetime Viewership Among All Key Demos

Jul 10, 2018

UniMás Broadcast Prime Highlights – Week of July 2, 2018 to July 8, 2018

Last week, UniMás averaged 375,000 Total Viewers 2+, 184,000 Adults and 79,000 Adults 18-34 during primetime.

Monday night sitcom “Nosotros Los Guapos” on UniMás increased its audience week-to-week among Total Viewers 2+ (+27% to 371,000), Adults 18-49 (+19% to 185,000) and Adults 18-34 (+9% to 73,000).

UniMás’ out-delivered the CW network on Tuesday night by double to triple-digit margins among Total Viewers 2+ (+60% adv.), Adults 18-49 (+140% adv.) and Adults 18-34 (+213% adv.).

UniMás’ marathon airing of “El Chapo Season 2” delivered more Total Viewers 2+ (+5% to 385,000), Adults 18-49 (+10% to 190,000) and Adults 18-34 (+3% to 78,000) during weekend primetime compared to the previous week.

  • Increased UniMás’ Saturday night audience week-to-week among Total Viewers 2+ (+9% to 353,000), Adults 18-49 (+10% to 164,000) and Adults 18-34 (+12% to 67,000).
  • Increased UniMas’ Sunday night audience week-to-week among Total Viewers 2+ (+3% to 410,000) and Adults 18-49 (+10% to 210,000).

UniMás attracted more Total Viewers 2+ (+1% adv.), Adults 18-49 (+47% adv.) and Adults 18-34 (+52% adv.) than the combined audience of Azteca and Estrella TV during primetime.

In the current 2017/2018 season, UniMás is delivering more Total Viewers 2+ (+3% to 710,000) in primetime versus comparable weeks in the 2016/2017 season.

Broadcast Prime Network Rankers – Week of July 2, 2018 to July 8, 2018

Source: Nielsen, NPM (07/02/2018-07/08/2018) Live+SD and (09/25/2017-07/08/2018 vs. 09/19/2016-07/09/2017) Most Current data, Mon-Sat 8pm-11pm/Sun 7pm-11pm.

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