UniMás Outperformed Telemundo to be the No. 2 Spanish-Language Network for the Entire Night on Saturday Among Total Viewers 2+, Adults 18-49 and Adults 18-34
Live Soccer Drives UniMás to Victory over CBS, FOX, CW and Telemundo on Monday Night Among Both Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights – Week of May 28, 2018 to June 3, 2018
Last week, UniMás increased its primetime audience by double-digit margins over prior week performance as it averaged 671,000 Total Viewers 2+ (+11%), 316,000 Adults 18-49 (+25%) and 141,000 Adults 18-34 (+31%).
Monday night’s live soccer coverage of “Selección Mexicana” (simulcast on the Univision Deportes Network) between Mexico and Gales made UniMás the No. 3 broadcast network, out-performing CBS, FOX and CW among Adults 18-34 and Adults 18-49 for the entire night. It also ranked as the third most-watched program on all of broadcast television on Monday night among Adults 18-34 and Adults 18-49. Averaging 1.9 million Total Viewers 2+, 1.0 million Adults 18-49 and 461,000 Adults 18-34, UniMás out-delivered Telemundo by double-digit audience advantages among Total Viewers 2+ (+42% adv.), Adults 18-49 (+53% adv.) and Adults 18-34 (+68% adv.) for the entire night.
UniMás newest weeknight epic series “Sansón y Dalila” averaged 819,000 Total Viewers 2+, 281,000 Adults 18-49 and 136,000 Adults 18-34 from 9pm to 10pm in week two. Versus premiere week, “Sansón y Dalila” matched its Total Viewers 2+ audience levels while increased its Millennial audience by +28% and by +3% with 18 to 49 viewers.
UniMás Adventure Reality Competition “Reto 4 Elementos: Naturaleza Extrema,” airing from Tuesday through Friday this past week in the 10pm to 12am block, was up over prior week performance among Total Viewers 2+ (+2% to 505,000), Adults 18-49 (+1% to 261,000) and Adults 18-34 (+10% to 123,000). Compared to the same nights in 2017, “Reto 4 Elementos: Naturaleza Extrema” drew in more Total Viewers 2+ (+28%), Adults 18-49 (+20%) and Adults 18-34 (+48%) to the time-period.
For the fourth consecutive week, UniMás out-delivered the CW network by double-digit margins during the weeknight 9pm hour among Total Viewers 2+ (+62% adv.; 1.0 million vs. 626,000), Adults 18-49 (+78% adv.; 421,000 vs. 236,000) and Adults 18-34 (+114% adv.; 199,000 vs. 93,000).
With a Saturday night line-up that included “Cine Cantinflas: El Circo” and “Cineplex: Oro y Polvo,” UniMás, on average, attracted more Total Viewers 2+ (+39% to 495,000), Adult 18-49 (+52% to 235,000) and Adult 18-34 (+56% to 112,000) versus prior Saturday performance as well as doubling Telemundo’s average during the entire night across all three key demographic groups to finish as the No. 2 Spanish-language Network.
UniMás attracted two times to nearly four times more Total Viewers 2+ (+119% adv.), Adults 18-49 (+195% adv.) and Adults 18-34 (+281% adv.) than the combined audience of Azteca and Estrella TV during primetime.
In the current 2017/2018 Season, UniMás continues to attract more Total Viewers 2+ (+3% to 697,000) versus comparable weeks in the 2016/2017 season during primetime.
Broadcast Prime Network Rankers – Week of May 28, 2018 to June 3, 2018
Source: Nielsen, NPM (05/28/2018-06/03/2018) Live+SD and (09/25/2017-06/03/2018 vs. 09/19/2016-06/04/2017) Most Current data, Mon-Sat 8pm-11pm/Sun 7pm-11pm.
