Press

UniMás Outperformed Telemundo to be No. 2 S-L Network for the Entire Night on Saturday Among Total Viewers 2+

By Univision PR Team

Jun 5, 2018

UniMás Outperformed Telemundo to be the No. 2 Spanish-Language Network for the Entire Night on Saturday Among Total Viewers 2+, Adults 18-49 and Adults 18-34

Live Soccer Drives UniMás to Victory over CBS, FOX, CW and Telemundo on Monday Night Among Both Adults 18-49 and Adults 18-34

UniMás Broadcast Prime Highlights – Week of May 28, 2018 to June 3, 2018

Last week, UniMás increased its primetime audience by double-digit margins over prior week performance as it averaged 671,000 Total Viewers 2+ (+11%), 316,000 Adults 18-49 (+25%) and 141,000 Adults 18-34 (+31%).

Monday night’s live soccer coverage of “Selección Mexicana” (simulcast on the Univision Deportes Network) between Mexico and Gales made UniMás the No. 3 broadcast network, out-performing CBS, FOX and CW among Adults 18-34 and Adults 18-49 for the entire night. It also ranked as the third most-watched program on all of broadcast television on Monday night among Adults 18-34 and Adults 18-49. Averaging 1.9 million Total Viewers 2+, 1.0 million Adults 18-49 and 461,000 Adults 18-34, UniMás out-delivered Telemundo by double-digit audience advantages among Total Viewers 2+ (+42% adv.), Adults 18-49 (+53% adv.) and Adults 18-34 (+68% adv.) for the entire night.

UniMás newest weeknight epic series “Sansón y Dalila” averaged 819,000 Total Viewers 2+, 281,000 Adults 18-49 and 136,000 Adults 18-34 from 9pm to 10pm in week two. Versus premiere week, “Sansón y Dalila” matched its Total Viewers 2+ audience levels while increased its Millennial audience by +28% and by +3% with 18 to 49 viewers.

UniMás Adventure Reality Competition “Reto 4 Elementos: Naturaleza Extrema,” airing from Tuesday through Friday this past week in the 10pm to 12am block, was up over prior week performance among Total Viewers 2+ (+2% to 505,000), Adults 18-49 (+1% to 261,000) and Adults 18-34 (+10% to 123,000). Compared to the same nights in 2017, “Reto 4 Elementos: Naturaleza Extrema” drew in more Total Viewers 2+ (+28%), Adults 18-49 (+20%) and Adults 18-34 (+48%) to the time-period.

For the fourth consecutive week, UniMás out-delivered the CW network by double-digit margins during the weeknight 9pm hour among Total Viewers 2+ (+62% adv.; 1.0 million vs. 626,000), Adults 18-49 (+78% adv.; 421,000 vs. 236,000) and Adults 18-34 (+114% adv.; 199,000 vs. 93,000).

With a Saturday night line-up that included “Cine Cantinflas: El Circo” and “Cineplex: Oro y Polvo,” UniMás, on average, attracted more Total Viewers 2+ (+39% to 495,000), Adult 18-49 (+52% to 235,000) and Adult 18-34 (+56% to 112,000) versus prior Saturday performance as well as doubling Telemundo’s average during the entire night across all three key demographic groups to finish as the No. 2 Spanish-language Network.

UniMás attracted two times to nearly four times more Total Viewers 2+ (+119% adv.), Adults 18-49 (+195% adv.) and Adults 18-34 (+281% adv.) than the combined audience of Azteca and Estrella TV during primetime.

In the current 2017/2018 Season, UniMás continues to attract more Total Viewers 2+ (+3% to 697,000) versus comparable weeks in the 2016/2017 season during primetime.

Broadcast Prime Network Rankers – Week of May 28, 2018 to June 3, 2018

Source: Nielsen, NPM (05/28/2018-06/03/2018) Live+SD and (09/25/2017-06/03/2018 vs. 09/19/2016-06/04/2017) Most Current data, Mon-Sat 8pm-11pm/Sun 7pm-11pm.

Related Articles

Press

TelevisaUnivision: la favorita de la afición mexicana para seguir a la Selección en el Mundial de Qatar

Press

ViX, TelevisaUnivision’s Groundbreaking Streamer, Named Apple TV App of The Year 2022

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading