Univision’s Premiere of “Al Final Todo Queda En Familia” Out-Delivered Telemundo’s “Luis Miguel, La Serie” by Double-Digit Margins Across All Key Demographics on Sunday Night
Univision Broadcast Prime Highlights – Week of April 30, 2018 to May 6, 2018
Univision’s two-hour premiere of the family-oriented game show, “Al Final Todo Queda En Familia” hosted by Alan Tacher and Ximena Cordoba on Sunday night…
- Attracted 1.3 million Total Viewers 2+, 545,000 Adults 18-49 and 238,000 Adults 18-34.
- Outperformed Telemundo’s biopic series “Luis Miguel, La Serie” head-to-head in the 9pm hour by double-digit margins among Total Viewers 2+ (+67% adv.), Adults 18-49 (+32% adv.) and Adults 18-34 (+67% adv.).
- Increased its audience in the second hour compared to the first hour among Total Viewers 2+ (+5%), Adults 18-49 (+8%) and Adults 18-34 (+3%).
- Delivered more Adult 18-34 viewers than the entire original line-up on NBC (“Dateline,” “Genius Junior” and “Timeless”) as well as the first-run episode of CBS’ “Madam Secretary.”
- Positioned Univision as the No. 1 Spanish-language network during the 8pm to 10pm time slot as well as for the entire night with double-digit audience advantages among Total Viewers 2+, Adults 18-49 and Adults 18-34.
Last week, Univision finished as the No. 1 Spanish-language network during primetime for the twenty-sixth consecutive week, surpassing Telemundo by double-digit audience advantages among Total Viewers 2+ (+31% adv.), Adults 18-49 (+23% adv.) and Adults 18-34 (+29% adv.).
Univision also ranked as the fifth most-watched broadcast network for the entire week in primetime, ahead of CW with 1.4 million Total Viewers 2+, 611,000 Adults 18-49 and 246,000 Adults 18-34.
For the third consecutive week, Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights among Adults 18-34.
Averaging over half-a-million Adult 18-49 viewers, “El Rico y Lazaro” (611,000) and “Papa A Toda Madre” (616,000) positioned Univision as the No. 1 Spanish-language network with double-digit audience advantages over Telemundo of +64% and +33% in the respective weeknight 8pm and 9pm hours. Both series also delivered more Adult 18-34 viewers than the first-run episodes of ABC’s “Designated Survivor,” “For The People,” ““Marvel’s Agents of S.H.I.E.L.D.,” “Once Upon a Time” and “The Crossing;” CBS’ “Elementary,” “Madam Secretary,” “Man with a Plan,” “Ransom” and “Superior Donuts;” NBC’s “Blindspot,” “Champions” and “Timeless;” FOX’s “Gotham,” “LA to Vegas,” “Lucifer” and “New Girl;” as well as CW’s “Arrow,” “Dynasty,” “iZombie,” “Life Sentence,” “Supergirl,” “Supernatural” and “The Hundred.”
On Saturday night, Univision captured the No. 3 broadcast network ranking for the entire night, ahead of CBS and FOX among both Adults 18-34 and Adults 18-49. Its live coverage of the “Liga MX” soccer match between América and Pumas UNAM drew in more Total Viewers 2+ (+18% to 1.1 million), Adults 18-49 (+33% to 604,000) and Adults 18-34 (+29% to 205,000) to the network’s 7:30pm to 10:00pm time slot from the prior Saturday. The sports event also finished within the top 10 most-watched programs on broadcast television and drove Univision to a first-place finish on Spanish-language TV, out-delivering Telemundo by +42% on Saturday night in the key 18 to 49 demographic.
Broadcast Prime Network Rankers – Week of April 30, 2018 to May 6, 2018
Source: Nielsen, NPM (04/30/2018-05/06/2018) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.
