Univision Network’s Powerhouse Kids’ Competition “Pequeños Gigantes” Finale Reaches 5.3 Million Total Viewers 2+
Finishes as the No. 1 Spanish-Language Network for the Entire Night, Averaging Two-Times the Audience of Telemundo Among Total Viewers 2+, Adults 18-34 and Adults 18-49
NEW YORK – APRIL 30, 2018 – The highly anticipated and emotion-filled finale of “Pequeños Gigantes” delivered stellar numbers on Sunday night, reaching 5.3 million Total Viewers 2+ who tuned in to all or part of the two-hour broadcast on the Univision Network. The family-favorite show averaged 2.5 million Total Viewers 2+, 397,000 Adults 18-34 and 922,000 Adults 18-49 as well as positioned Univision as the No. 1 Spanish-language network for the entire night with doubled the audience levels of Telemundo. Furthermore, “Pequeños Gigantes” out-delivered Telemundo’s “Luis Miguel, La Serie” head-to-head in the 9pm hour with three times more Total Viewers 2+ (2,678,000 vs. 888,000) and Adults 18-34 (451,000 vs. 159,000) and two times more Adults 18-49 (1,035,000 vs. 466,000).
“Univision’s programming is at the center of family viewing time in U.S. Hispanic homes and shows like ‘Pequeños Gigantes’ provide the opportunity to bring families together with content that resonates with all ages,” said Jessica Rodríguez, president and COO of UCI Networks, and Chief Marketing Officer of Univision Communications Inc. “These results are proof that our diversified content strategy is what sets us apart from all other Spanish-language networks and reinforces our mission of informing, empowering and entertaining Hispanic America.”
The finale of “Pequeños Gigantes” outperformed the entire original lineups on CBS’ (“60 Minutes,” “Instinct,” “NCIS: Los Angeles” and “Madam Secretary”) and NBC (“Dateline,” “Little Big Shots,” “Genius Junior” and “Timeless”) as well as the first-run episode of FOX’s “Last Man on Earth” among Adults 18-34. Additionally, “Pequeños Gigantes” delivered more Adults 18-49 than the first-run episodes of CBS’ “Instinct,” “NCIS: Los Angeles” and “Madam Secretary;” NBC’s “Dateline,” “Genius Junior” and “Timeless;” as well as FOX’s “Last Man on Earth.”
In its full-run, “Pequeños Gigantes” averaged 2.2 million Total Viewers 2+, 870,000 Adults 18-49 and 386,000 Adults 18-34. Since its premiere on Sunday, February 25, 2018, “Pequeños Gigantes” has ranked as the No. 1 Reality Series in primetime among Hispanics, regardless of language. Taking home the giant win on Sunday night was “Los Súper Powers,” made up of Natalia Gómez, Rodrigo Pérez ‘Canelito’, Jazlyn Quintero y Aramish Ojeda.
Source: Nielsen, NPM Sunday (04/29/2018) 7:00pm-11:00pm. Univision’s primetime line-up consisting of “Aquí y Ahora,” “Pequeños Gigantes 3,” “Crónicas” and Telemundo’s “Luis Miguel, La Serie” based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long-term visitors included). Live+SD. Full-Run based on (02/25/2018-04/22/2018) Sunday 8:00pm-10:00pm. Reality show program ranker based on NPM-H, Mon-Sat 8:00pm-11:00pm/Sun 7:00pm-11pm, excludes repeats. Telemundo’s Sunday 7pm-11pm average based on NPM Fast Affiliate Ratings.
LOCAL HIGHLIGHTS
Coverage of the “Pequeños Gigantes” Finale made Univision the No. 1 broadcast station during the time-period (8:00 pm-10:15 pm ET/PT) among:
- Total Viewers 2+ in Los Angeles and Miami.
- Adults 18-49 and Adults 18-34 in Los Angeles, Miami, Houston and Sacramento.
The “Pequeños Gigantes” Finale was the No. 1 broadcast program during Primetime among:
- Total Viewers 2+ in Miami.
- Adults 18-49 in Los Angeles and Miami.
- Adults 18-34 in Los Angeles, Miami and Houston.
Source: Nielsen, NSI, Pequeños Gigantes 3 on Univision aired (4/29/18), 8:00 pm-10:15 pm ET/PT; 7:00 pm-9:15 pm CT. Rankings based on DMA impressions, unrounded. Sunday Primetime is defined as 7:00 pm-11:00 pm ET/PT, 6:00 pm- 10:00 pm CT. (FOX/CW: 7:00 pm-10:00 pm ET/PT, 6:00 pm-9:00 pm CT). KMEX includes UMEX on Spectrum (formerly Time Warner Cable).
Visit corporate.univision.com/newco for more information on UCI, and follow @UCIPRTeam on Twitter and Instagram.
CONTACT: Mercedes Diez, 212.455.5259, mdiez@univision.net
