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UniMás’ Reality Competition, “Reto 4 Elementos: Naturaleza Extrema,” Delivered Consecutive Weekly Audience Growth

By Univision PR Team

Apr 17, 2018

UniMás’ Adventure Reality Competition, “Reto 4 Elementos: Naturaleza Extrema,” Delivered Consecutive Weekly Audience Growth in the Last Four Weeks Among Adults 18-49

UniMás Continues to Deliver Season-Over-Season Audience Growth in Primetime Among Total Viewers 2+, Adults 18-49 and Adults 18-34

UniMás Broadcast Prime Highlights – Week of April 9, 2018 to April 15, 2018

Last week, UniMás averaged 608,000 Total Viewers 2+, 265,000 Adults 18-49 and 102,000 Adults 18-34 during primetime.

UniMás’ adventure reality competition, “Reto 4 Elementos Naturaleza Extrema,” in the Monday to Thursday, 10pm to 12am block:

  • Delivered consecutive weekly audience growth in the last four weeks among Adults 18-49.
  • Reported week-to-week audience growth among Total Viewers 2+ (+2% to 386,000) and Adults 18-49 (+3% to 217,000) while maintaining its Adult 18-34 audience levels of 80,000.
  • Increased the network’s time-period by double-digit margins among Total Viewers 2+ (+59%), Adults 18-49 (+76%) and Adults 18-34 (+49%) versus prior four-week performance.

UniMás’ new primetime variety lineup, consisting of “Los Mosqueteros” (Monday), “Drug Wars” (Tuesday), “El Chavo” (Wednesday), “El Principe” (Thursday) and “Nosotros Los Guapos” (Friday), delivered, on average, 335,000 Total Viewers 2+, 159,00 Adults 18-49 and 69,000 Adults 18-34 during the Monday to Friday, 8pm to 9pm hour, last week.

“La Tierra Prometida,” airing Monday to Friday, 9pm to 10pm, attracted more Total Viewers 2+ (+82% to 1.2 million), Adults 18-49 (+62% to 420,000) and Adults 18-34 (+47% to 147,000) to the time-period versus same week in 2017.

Last week marked the seventh consecutive week that UniMás ranked as the No. 2 Spanish-language network in the weeknight 9pm hour with “La Tierra Prometida,” outperforming Telemundo’s “Al Otro Lado del Muro” among Total Viewers 2+ (+3%; 1.2 million vs. 1.1 million).

UniMás also out-delivered the CW network by double-digit margins during the Monday to Friday 9pm hour among Total Viewers 2+ (+28% adv.; 1.2 million vs. 911,000) and Adults 18-49 (+12% adv.; 420,000 vs. 376,000), as well as by +3% among Adults 18-34 (147,000 vs. 143,000). Last week also marked the ninth consecutive week that UniMás outperformed the CW network in the weeknight 9pm hour across all three key demographic groups.

With a Sunday night lineup that included “Cineplex: Vice” and “Cine de las Estrellas: The Last Castle,” UniMás drew in more Adults 18-49 (+5% to 269,000) and Adults 18-34 (+34% to 125,000) versus comparable night in 2017.

UniMás attracted significantly more Total Viewers 2+ (+69% adv.), Adults 18-49 (+83% adv.) and Adults 18-34 (+89% adv.) than the combined audience of Azteca and Estrella TV during primetime.

In the current 2017/2018 season, UniMás is delivering more Total Viewers 2+ (+11% to 731,000), Adults 18-49 (+1% to 318,000) and Adults 18-34 (+1% to 126,000) in primetime versus comparable weeks in the 2016/2017 season.

Broadcast Prime Network Rankers – Week of April 9, 2018 to April 15, 2018

Source: Nielsen, NPM (04/09/2018-04/15/2018) Live+SD and (09/25/2017-04/15/2018 vs. 09/19/2016-04/16/2017) Most Current data, Mon-Sat 8pm-11pm/Sun 7pm-11pm.

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