For the Second Consecutive Week, UniMás Remains the No. 2 Spanish-Language Network in the 9pm Hour Among Total Viewers 2+ and Adults 18-34
UniMás Continues to Deliver Season-Over-Season Audience Growth in Primetime Among Total Viewers 2+, Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights – Week of April 2, 2018 to April 8, 2018
Last week, UniMás averaged 678,000 Total Viewers 2+, 298,000 Adults 18-49 and 114,000 Adults 18-34 during primetime and increased its weeknight audience among Total Viewers 2+ (+6%), Adults 18-49 (+7%) and Adults 18-34 (+9%) versus the prior week performance.
Week-to-week, UniMás’ weeknight 8pm series “La Niña” reported more Adults 18-49 (+5% to 230,000) and Adults 18-34 (+5% to 87,000) while averaging 520,000 Total Viewers 2+.
“La Tierra Prometida,” airing Monday to Friday from 9pm to 10pm, attracted more Total Viewers 2+ (+3% to 1.2 million), Adults 18-49 (+5% to 492,000) and Adults 18-34 (+6% to 192,000) over its previous week performance; and more than doubled the network’s time-period average versus the comparable week in 2017.
- For the sixth consecutive week, it outperformed Telemundo’s “Al Otro Lado Del Muro” in the weeknight 9pm hour among Total Viewers 2+ (+9% adv., 1.2m vs 1.1m) and out-delivered +7% among Adults 18-34.
UniMás’ new adventure reality competition, “Reto 4 Elementos: Naturaleza Extrema,” in its third week, increased its audience among Adults 18-49 (+6% to 210,000) and Adults 18-34 (+4% to 80,000) versus the prior week performance, and averaged 380,000 Total Viewers 2+.
On Wednesday and Friday, UniMás, on average, out-delivered CW by double-digit margins among Total Viewers 2+ (+37% adv., 752,000 vs 549,000), Adults 18-49 (+52% adv., 317,000 vs. 208,000) and Adults 18-34 (+49% adv., 122,000 vs. 82,000).
UniMás, delivered on average, more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+88% adv.), Adults 18-49 (+106% adv.) and Adults 18-34 (+111% adv.).
In the current 2017-18 Season-to-date UniMás registered audience gains among Total Viewers 2+ (+14% to 740,000), Adults 18-49 (+3% to 320,000) and Adults 18-34 (+8% to 130,000) versus the comparable 2016-17 Season-to-Date.
Broadcast Prime Network Rankers – Week of April 2 to April 8, 2018
Source: Nielsen, NPM (4/2/18-4/8/18 vs 3/26/18-4/1/18 and vs 4/3/17-4/9/17), Mon-Sat 8p-11p/Sun 7p-11p, Live+SD. 2017-18 Season-to-date (09/25/17-04/08/18) vs 2016-17 Season-to-date (09/19/16 – 04/09/17) based on Most Current.
