Univision Continues to Reign as No. 1 Spanish-Language Network Among Total Viewers 2+, Adults 18-49 and Adults 18-34 in Primetime
Broadcast Prime Network Rankers – Week of March 26, 2018 to April 1, 2018
In the current 2017-18 season-to-date, Univision reigns No. 1, beating its closest Spanish-language competitor with Total Viewers 2+ (+26%), Adults 18-49 (+13%) and Adults 18-34 (+17%).
Univision ranked as the No. 1 Spanish-language network during primetime, out-delivering its closest competitor by double-digit increases among Total Viewers 2+ (+41%), Adults 18-49 (+30%) and Adults 18-34 (+56%).
This marked the 21st consecutive week out-delivering its closest competitor among Total Viewers 2+, Adults 18-49 and Adults 18-34.
Weeknights at 8pm, “El Rico y Lázaro” delivered an average audience of 1.6 million Total Viewers 2+. This made Univision the No. 1 Spanish-language network at this hour. Univision outperformed its closest competitor by double digits across key demographics: Total Viewers 2+ (+86%), Adults 1849 (+74%) and Adults 1834 (+131%).
Weeknights at 9pm, “Papá a Toda Madre” delivered an average audience of 1.6 million Total Viewers 2+. This made Univision the No. 1 Spanish-language network at this hour. Univision outperformed its closest competitor by double digits across key demographics: Total Viewers 2+ (+49%), Adults 18-49 (+48) and Adults 18-34 (+124%).
Univision’s “Pequeños Gigantes” delivered 1.9 million Total Viewers 2+, 756,000 Adults 18-49, and made Univision the most-watched Spanish-language network on Sunday night.
Univision’s “Crónicas” delivered 1.5 million Total Viewers 2+ and outperformed its closest Spanish-language competitor in the same time-period by double digits among Total Viewers 2+ (+31%), Adults 1849 (31%) and Adults 1834 (32%).
Broadcast Prime Network Rankers – Week of March 26, 2018 to April 1, 2018
Source: Nielsen, NPM Live +SD data. Broadcast Prime (Mon-Sat 8-11P/Sun 7-11P), Strict Daypart. Current Week (03/26/2018-04/01/2018) versus Prior Week (3/19/18- 03/14/18). 2017-18 Season-to-date (09/25/17-3/18/18) based on Most Current.
