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Season-To-Date, UniMás Continues Year-Over-Year Audience Growth Among Total Viewers 2+, Adults 18-49, Adults 18-34

By Univision PR Team

Mar 20, 2018

For the Second Consecutive Week, UniMás Out-Delivered Telemundo During the Weeknight 9 p.m. Hour with Double-Digit Audience Advantages Among Total Viewers 2+ and Adults 18-34

UniMás Broadcast Prime Highlights – Week of March 5, 2018 to March 11, 2018

In the current 2017-18 Season-to-date, UniMás registered audience gains among Total Viewers 2+ (+17% to 740,000), Adults 18-49 (+3% to 320,000) and Adults 18-34 (+8% to 130,000) versus the comparable 2016-17 Season-to-date.

UniMás’ 9pm weeknight epic drama “La Tierra Prometida”:

  • Reported triple-digit audience gains among Total Viewers 2+ (+211% to 1.3m), Adults 18-49 (+145% to 482,000) and Adults 18-34 (+144% to 183,000) versus the comparable week in 2017.
  • Outperformed Telemundo’s “Al Otro Lado Del Muro” in the weeknight 9pm hour among Total Viewers 2+ (+14%) and Adults 18-34 (+8%).

UniMás’ weeknight 10pm hour reported week-to-week audience gains among Total Viewers 2+ (+11% to 447,000), Adults 18-49 (+1% to 197,000) and Adults 18-34 (+4% to 81,000) while also seeing triple-digit audience gains among Total Viewers 2+ and Adults 18-34 and a double-digit increase among Adults 18-49 in the time-period compared to the same week in 2017.

On Thursday and Friday, UniMás, on average, out-delivered CW by double-digit margins among Total Viewers 2+ (+26% adv., 720,000 vs 570,000), Adults 18-49 (+24% adv., 281,000 vs. 226,000) and Adults 18-34 (+22% adv., 109,000 vs. 89,000).

On Saturday night, UniMás increased its Adult 18-49 (+12% to 280,000) and Adult 18-34 (+17% to 123,000) audience levels from the prior Saturday performance with the addition of Liga MX Cruz Azul vs. Pumas UNAM match and “Cine Cantinflas: Immortals.”

UniMás, delivered on average, more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+119% adv.), Adults 18-49 (+142% adv.) and Adults 18-34 (+135% adv.).

Broadcast Prime Network Rankers – Week of March 12, 2018 to March 18, 2018

Source: Nielsen, NPM (03/12/18-03/18/18 vs 03/5/18-03/11/18 and vs 03/13/17-03/19/17), Mon-Sat 8p-11p/Sun 7p-11p, Live+SD. 2017-18 Season-to-date (09/25/17-03/18/18) vs 2016-17 Season-to-date (09/19/16 – 03/19/17) based on Most Current.

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