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Season-To-Date, UniMás Continues Year-Over-Year Audience Growth Among Key Demographics

By Univision PR Team

Mar 13, 2018

Season-To-Date, UniMás Continues Year-Over-Year Audience Growth Among Total Viewers 2+, Adults 18-49 and Adults 18-34

UniMás Out-Delivered Telemundo During the Weeknight 9 p.m. Hour with Double-Digit Audience Advantages Among Total Viewers 2+ and Adults 18-34

UniMás Broadcast Prime Highlights – Week of March 5, 2018 to March 11, 2018

2017-18 season-to-date, UniMás registered audience gains among Total Viewers 2+ (+17% to 740,000), Adults 18-49 (+3% to 320,000) and Adults 18-34 (+8% to 130,000) versus the comparable 2016-17 season-to-date.

UniMás increased its Prime Time audience among Total Viewers 2+ (+15% to 773,000) and Adults 18-49 (+5% to 312,000) versus the prior week.

UniMás’ 8pm series, “La Niña,” increased its week-to-week audience among Total Viewers 2+ (+17% to 561,000), Adults 18-49 (+13% to 228,000) and Adults 18-34 (+11% to 98,000) versus the prior week.

UniMás’ 9pm weeknight epic drama, “La Tierra Prometida”:

Increased its week-to-week audience among Total Viewers 2+ (+5% to 1.3 million) and Adults 18-49 (+1% to 511,000) and averaged 199,000 among Adults 18-34.

Reported triple-digit audience gains among Total Viewers 2+ (+169%), Adults 18-49 (+122%) and Adults 18-34 (+137%) versus the comparable week in 2017.

Outperformed Telemundo’s “Al Otro Lado del Muro” in the weeknight 9pm hour by +12% among Total Viewers 2+ and +21% among Adults 18-34.

UniMás’ weeknight 10pm hour reported week-to-week audience gains among Total Viewers 2+ (+8% to 401,000), Adults 18-49 (+6% to 196,000) and Adults 18-34 (+3% to 78,000) and saw triple-digit audience gains in the Time Period, compared to the same week in 2017, across all three demographic groups.

On average, UniMás out-delivered CW on Friday among Total Viewers 2+ (+27% adv., 775,000 vs 608,000), Adults 18-49 (+17% adv., 296,000 vs. 253,000) and Adults 18-34 (+6% adv., 121,000 vs. 114,000).

UniMás experienced week-to-week audience gains on Sunday night with a back-to-back movie lineup that included “Cine de las Estrellas Sun: Street Kings” and “Cine de las Estrellas Sun 2: Drive Angry,” among Total Viewers 2+ (+35% to 763,000), Adults 18-49 (+20% to 387,000), Adults 18-34 (+9% to 166,000), and increased its audience among all three demographic groups versus the same week in 2017.

UniMás delivered, on average, more viewers during broadcast Prime Time than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+84% adv.), Adults 18-49 (+72% adv.) and Adults 18-34 (+84% adv.).

Broadcast Prime Network Rankers – Week of March 5, 2018 to March 11, 2018

Source: Nielsen, NPM (03/5/18-03/11/18 vs 02/26/18-03/04/18 and vs 03/06/17-03/12/17), Mon-Sat 8p-11p/Sun 7p-11p, Live+SD. 2017-18 season-to-date (09/25/17-03/11/18) vs 2016-17 season-to-date (09/19/16 – 03/12/17) based on Most Current.

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