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Season-To-Date, UniMás Continues Year-Over-Year Audience Growth Among Key Demos

By Univision PR Team

Mar 6, 2018

Season-To-Date, UniMás Continues Year-Over-Year Audience Growth Among Total Viewers 2+, Adults 18-49 and Adults 18-34

UniMás Broadcast Prime Highlights – Week of February 26, 2018 to March 4, 2018

In the current 2017-18 Season-to-date, UniMás registered audience gains among Total Viewers 2+ (+19% to 740,000), Adults 18-49 (+7% to 320,000) and Adults 18-34 (+8% to 130,000) versus the comparable 2016-17 season-to-date.

UniMás increased its weeknight audience among Total Viewers 2+ (+3% to 716,000), Adults 18-49 (+3% to 298,000) and Adults 18-34 (+3% to 123,000) versus the prior week.

UniMás’ 9pm weeknight epic drama “La Tierra Prometida”:

  • Increased its week-to-week audience among Total Viewers 2+ (+9% to 1.3 million), Adults 18-49 (+9% to 508,000) and Adults 18-34 (+12% to 205,000) achieving its highest-rated weekly performance to-date.
  • Reported triple-digit audience gains among Total Viewers 2+ (+152%) and Adults 18-49 (+105%) and double-digit gains among Adults 18-34 (+92%) versus the comparable week in 2017.

UniMás’ weeknight 10pm hour attracted more Total Viewers 2+ (+51% to 370,000), Adults 18-49 (+70% to 185,000) and Adults 18-34 (+58% to 76,000) compared to the same week in 2017.

On Friday, UniMás, on average, out-delivered CW among Total Viewers 2+ (+38% adv., 801,000 vs 579,000), Adults 18-49 (+28% adv., 321,000 vs. 251,000) and Adults 18-34 (+19% adv., 128,000 vs. 108,000).

UniMás experienced week-to-week audience gains on Sunday night with a back-to-back movie line-up that included “Cine de las Estrellas Sun: Rogue” and “Cine de las Estrellas Sun 2: Maggie,” among Adults 18-49 (+9% to 323,000) and Adults 18-34 (+36% to 152,000).

UniMás delivered, on average, more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+138% adv.), Adults 18-49 (+187% adv.) and Adults 18-34 (+229% adv.).

Broadcast Prime Network Rankers – Week of February 26, 2018 to March 4, 2018

Source: Nielsen, NPM (02/26/18-03/04/18 vs 02/19/18-02/25/18 and vs 02/27/17-03/05/17), Mon-Sat 8p-11p/Sun 7p-11p, Live+SD. 2017-18 Season-to-date (09/25/17-03/04/18) vs 2016-17 Season-to-date (09/19/16 – 03/05/17) based on Most Current.

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