Univision Los Angeles Wins the February 2018 Sweep, Ranks No. 1 in Primetime, Early, Late and Midday News in the Southland Among Adults 18-49, Regardless of Language
LOS ANGELES – MARCH 2, 2018 – Univision’s local television station in Los Angeles delivered major wins in key demographics during the February sweep. KMEX ranked No. 1 in Primetime entertainment and Total Day when excluding the Super Bowl and 2018 Winter Olympics, among Adults 18-49 and Adults 25-54, beating out ABC, CBS, NBC and FOX’s regular programming. Univision also ranked No. 1 in Early Local News and Late Local News, which broadcasts on KMEX and KFTR, among Adults 18-49 and Adults 18-34, regardless of language. Additionally, KMEX led in Midday Local News among Adults 18-49, regardless of language.
“We are extremely proud of the tremendous work our teams have done locally and nationally to ensure that Latinos can rely on Univision,” said President and General Manager of Univision Los Angeles Luis Patiño. “These wins are a testament to our unwavering commitment to delivering the best programming in the LA-area.”
Univision stations wrapped up the February sweep as the No. 1 or No. 2 choice for Early Local News, regardless of language, among Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento. In Late Local News, Univision and UniMás stations combined delivered the No. 1 or No. 2 broadcast among Adults 18-49 in Los Angeles, Miami, Houston, Dallas and Phoenix. Univision stations in Los Angeles, Miami, Houston and San Francisco had the No. 1 Midday Local News among Adults 18-49, regardless of language.
Source: Nielsen, NSI, February 2018 Sweep (2/1/18-2/28/18), Live +SD. Early local news is defined as local newscasts with a Mon-Fri 6 p.m. ET/PT start time; Mon-Fri 5 p.m. CT/MT start time. Late local News is defined as local newscasts with a Mon-Fri 10/11 p.m. ET/PT start time; Mon-Fri 9/10 p.m. CT/MT. Includes regular newscasts only. Total Day defined as Mon-Sun 6 a.m.-2 a.m. Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m. and FOX/CW Mon-Sat 8-10 p.m./Sun 7-10 p.m. Rankings based on DMA impressions, unrounded. Prime and Total Day rankings excludes the days that aired the Super Bowl LII (2/4/18) and the 2018 Winter Olympics (2/8/18-2/25/18) and compared the broadcast stations head-to-head. Univision Late news includes simulcast on UniMás stations in the markets. KMEX/KFTR in Los Angeles includes UMEX/TFTR on Spectrum HHs (formerly Time Warner Cable).
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