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Season-To-Date, UniMás Continues Year-Over-Year Audience Growth with Total Viewers 2+, Adults 18-49, Adults 18-34

Feb 21, 2018

UniMás Broadcast Prime Highlights – Week of February 12, 2018 to February 18, 2018

In the current 2017-18 season-to-date, UniMás registered audience gains among Total Viewers 2+ (+23% to 740,000), Adults 18-49 (+7% to 320,000) and Adults 18-34 (+8% to 130,000) versus the comparable 2016-17 season-to-date.

Last week, UniMás registered week-to-week audience gains during primetime among Total Viewers 2+ (+1% to 711,000), Adults 18-49 (+9% to 338,000) and Adults 18-34 (+7% to 136,000).

UniMás’ weeknight 9pm time-period:

  • Averaged one million Total Viewers 2+ and increased its week-to-week audience among Adults 18-49 (+5% to 480,000) and Adults 18-34 (+16% to 196,000)
  • Reported audience gains among Total Viewers 2+ (+56%), Adults 18-49 (+56%) and Adults 18-34 (+43%) versus the comparable week in 2017.

UniMás’ weeknight 10pm hour attracted more Total Viewers 2+ (+57% to 423,000), Adults 18-49 (+62% to 210,000) and Adults 18-34 (+49% to 94,000) to the weeknight 10pm hour compared to the same week in 2017 and increased its weekly audience among Adults 18-49 (+1%) and Adults 18-34 (+29%).

On Saturday night, UniMás increased its Total Viewers 2+ (+32% to 757,000), Adults 18-49 (+41% to 332,000) and Adults 18-34 (+32% to 136,000) audience levels from the prior Saturday performance with a back-to-back movie lineup that included “Cine Cantinflas: El Barrendero” and “Cineplex Sat: Vice.”

UniMás, delivered on average, more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+99% adv.), Adults 18-49 (+125% adv.) and Adults 18-34 (+143% adv.).

Broadcast Prime Network Rankers – Week of February 12, 2018 to February 18, 2018

Source: Nielsen, NPM (2/12/18-2/18/18 vs 2/5/18-2/11/18 and vs 2/13/17-2/19/17), Mon-Sat 8p-11p/Sun 7p-11p, Live+SD. 17-18 Season-to-date (09/25/17-02/18/18) vs 16-17 Season-to-date (09/19/16 – 02/19/17) based on Most Current.

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