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Season-To-Date, UniMás has Double-Digit, Year-Over-Year Audience Growth

Feb 13, 2018

Season-To-Date, UniMás has Double-Digit, Year-Over-Year Audience Growth Among Total Viewers 2+ and Adults 18-49

UniMás Broadcast Prime Highlights – Week of February 5, 2018 to February 11, 2018

In the current 2017-18 Season-to-date UniMás registered double-digit audience gains among Total Viewers 2+ (+25% to 740,000) and Adults 18-49 (+10% to 320,000) and an increase among Adults 18-34 (+8% to 130,000) versus the comparable 2016-17 Season-to-Date.

Last week, UniMás averaged 707,000 Total Viewers 2+, 311,000 Adults 18-49 and 127,000 Adults 18-34 in primetime.

UniMás’ 8pm series, “La Niña” increased its week-to-week audience among Adults 18-49 (+1% to 215,000) and Adults 18-34 (+2% to 95,000) versus the prior week and averaged 541,000 Total Viewers 2+.

UniMás’ 9pm weeknight epic drama “La Tierra Prometida”:

  • Averaged 1.2 Million Total Viewers 2+, 455,000 Adults 18-49 and 169,000 Adults 18-34 last week
  • Reported week-to-week audience gains of +3% among both Total Viewers 2+ and Adults 18-49 and +10% among Adults 18-34 as well as an increase to the time-period among Total Viewers 2+ (+30%), versus the comparable week in 2017.

UniMás attracted more Total Viewers 2+ (+49% to 431,000), Adults 18-49 (+53%), Adults 18-34 (+14%) to the weeknight 10pm hour compared to the same week in 2017 and increased its weekly audience among Adults 18-34 (+4%).

UniMás, delivered on average, more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+100% adv.), Adults 18-49 (+105% adv.) and Adults 18-34 (+112% adv.).

Broadcast Prime Network Rankers – Week of February 5, 2018 to February 11, 2018

Source: Nielsen, NPM (2/5/18-2/11/18 vs 1/29/18-2/4/18 and vs 2/6/17-2/12/17), Mon-Sat 8p-11p/Sun 7p-11p, Live+SD. 17-18 Season-to-date (09/25/17-02/11/18) vs 16-17 Season-to-date (09/19/16 – 02/12/17) based on Most Current.

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