Press

For the 14th Week, Univision is the No. 1 Spanish-Language Network with Double-Digit Week-To-Week Audience Growth

By Univision PR Team

Feb 13, 2018

For the Fourteenth Straight Week, Univision is the No. 1 Spanish-Language Network with Double-Digit Week-To-Week Audience Growth Among Total Viewers 2+ and Adults 18-49

Univision Aired the No. 1 Spanish-Language Series in Every Weeknight Hour Among Total Viewers 2+

Univision Broadcast Prime Highlights – Week of February 5, 2018 to February 11, 2018

This past week Univision held the No. 1 Spanish-language network position, with double-digit advantages over its closest competitor with Total Viewers 2+ (+40%), Adults 18-49 (+25%) and Adults 18-34 (+40%).

  • This marked the 14th consecutive week out-delivering its closest competitor among Total Viewers 2+ and Adults 18-49 as well as the 13th consecutive week with Adults 18-34.
  • In the current 2017-18 Season-to-date Univision reigns No. 1, beating its closest Spanish-language competitor with Total Viewers 2+ (+20%), Adults 18-49 (+7%) and Adults 18-34 (+7%).

Growing its week-to-week audience by double-digit margins, Univision was the No. 5 broadcast network, regardless of language, among Total Viewers 2+ (+10% to 1.6 million), Adults 18-49 (+11% to 670,000) and Adults 18-34 (+15% to 292,000).

Univision’s entire weeknight lineup grew its audience in every hour among Total Viewers 2+, Adults 18-49 and Adults 18-34.  Univision aired the No. 1 Spanish-language series in every hour among Total Viewers 2+.

  • The 8pm epic drama “El Rico y Lázaro” sustained its rank as the No. 1 Spanish-language program in its hour among Total Viewers 2+, Adults 18-49, and Adults 18-34. “El Rico y Lázaro” helped Univision significantly out-deliver its closest Spanish-language competitor in the hour with double-digit advantages among Total Viewers 2+ (+89%), Adults 18-49 (+58%) and Adults 18-34 (+116%).
    • “El Rico y Lázaro” grew its week-to-week audience, attracting 1.9 million Total Viewers 2+ (+3%), 716,000 Adults 18-49 and 309,000 Adults 18-34 (+6%).
  • Univision’s 9pm series “Papá a Toda Madre” helped secure Univision as the No. 1 Spanish-language network in the hour, outperforming its closest Spanish-language competitor with Total Viewers 2+ (+47%), Adults 18-49 (+43%) and Adults 18-34 (+74%).
    • “Papá a Toda Madre” also grew its week-to-week audience with 1.7 million Total Viewers 2+ (+1%), 749,000 Adults 18-49 (+1%) and 349,000 Adults 18-34 (+4%).
  • Univision’s 10pm series “Caer en Tentación” helped Univision rank as the No. 1 Spanish-language network in the hour among Total Viewers 2+ (+10% adv.). “Caer en Tentación” strengthened its delivery by double-digit margins among Total Viewers 2+ (+11% to 1.4 million), Adults 18-49 (+10% to 618,000) and Adults 18-34 (+11% to 255,000) versus its prior week average.

Univision was the No. 3 network among Adults 18-34 on Friday night, beating FOX (+19%) and ABC (+73%).  This marks the third consecutive Friday that Univision beat ABC with Adults 18-34.

  • On Saturday night, Univision’s “Sábado Futbolero” lineup made it the No. 3 network with both Adults 18-49 and Adults 18-34, besting CBS and FOX in both demographics.
  • Univision averaged more than double the Adults 18-49 viewers of FOX (+142%) and more than triple the Adults 18-34 (+208%) on Saturday night.
  • Among Adults 18-34, Univision out-delivered CBS for the fourth consecutive Saturday night, attracting more than double the Adults 18-34 viewers (+174%).
  • Univision’s back-to-back soccer lineup ranked among the top 5 programs for the night with both Adults 18-49 and Adults 18-34 (#3 and #4.)

Broadcast Prime Network Rankers – Week of February 5, 2018 to February 11, 2018

Source: Nielsen, NPM Live +SD data. Broadcast Prime (Mon-Sat 8-11P/Sun 7-11P), Strict Daypart. Current Week (02/05/18- 02/11/18) vs Prior Week (01/29/18- 02/04/18). 17-18 Season-to-date (09/25/17-02/11/18) based on Most Current.

Related Articles

Press

TelevisaUnivision: la favorita de la afición mexicana para seguir a la Selección en el Mundial de Qatar

Press

ViX, TelevisaUnivision’s Groundbreaking Streamer, Named Apple TV App of The Year 2022

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading