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Season-To-Date, UniMás Reporting Double-Digit, Year-Over-Year Audience Growth Among Key Demos

By Univision PR Team

Jan 30, 2018

Season-To-Date, UniMás Reporting Double-Digit, Year-Over-Year Audience Growth Among Total Viewers 2+, Adults 18-49 and Adults 18-34

UniMás Broadcast Prime Highlights – Week of Jan 22, 2018 to Jan 28, 2018

In the current 2017-18 Season-to-date UniMás registered double-digit audience gains among Total Viewers 2+ (+27% to 732,000), Adults 18-49 (+11% to 315,000) and young Adults 18-34 (+10% to 123,000) versus the comparable 2016-17 Season-to-Date.

  • UniMás’ weeknight 9pm epic drama, “La Tierra Prometida,” reported week-to-week audience gains from the prior week among Total Viewers 2+ (+6% to 1.2 million) and Adults 18-49 (+1% to 438,000) as well as achieving its highest-rated weekly performance to-date in the 9pm hour.

UniMás, delivered on average, more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+307% adv.), Adults 18-49 (+331% adv.) and Adults 18-34 (+299% adv.).

Broadcast Prime Network Rankers – Week of January 22, 2018 to January 28, 2018

Source: Nielsen, NPM Live +SD data. Broadcast Prime (Mon-Sat 8-11P/Sun 7-11P), Strict Daypart. Current Week (01/22/18- 01/28/18) vs Prior Week (01/15/18- 01/21/18). 17-18 Season-to-date (09/25/17-01/28/18) vs 16-17 Season-to-date (09/19/16 – 01/29/17) based on Most Current.

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