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Univision Premiered the Top-Rated Spanish-Language Series in Both the 8pm and 9pm Hour

By Univision PR Team

Jan 23, 2018

Univision Broadcast Prime Highlights – Week of January 15, 2018 to January 21, 2018

Univision’s back-to-back premieres rank as the No. 1 Spanish-language series during the weeknight 8pm and 9pm hour.

  • Univision’s new epic drama “El Rico y Lázaro” premiered as the No. 1 Spanish-language program in the 8pm hour among Total Viewers 2+, Adults 18-49, and Adults 18-34. Airing head-to-head against its competitor’s premiere, “El Rico y Lázaro” held a double-digit advantage over its closest Spanish-language competitor with Total Viewers 2+ (+27%), Adults 18-49 (+13%) and Adults 18-34 (+36%).
    • “El Rico y Lázaro” averaged 1.7 million Total Viewers 2+, 700,000 Adults 18-49 and 296,000 Adults 18-34.
  • Also premiering in the No. 1 position, Univision’s new 9pm series “Papá a Toda Madre” outperformed its closest Spanish-language competitor, ranking as the No. 1 Spanish-language program in the hour with Total Viewers 2+ (+56%), Adults 18-49 (+53%) and Adults 18-34 (+76%).
    • “Papá a Toda Madre” built on its lead-in and averaged 1.8 million Total Viewers 2+, 835,000 Adults 18-49 and 395,000 Adults 18-34.

In the current 17-18 Season-to-date, Univision reigns No. 1, beating its closest Spanish-language competitor with Total Viewers 2+ (+20% adv.), Adults 18-49 (+7% adv.), and Adults 18-34 (+6% adv.).

  • This past week Univision claimed the No. 1 Spanish-language network position, with double-digit advantages over its closest competitor with Total Viewers 2+ (+24%), Adults 18-49 (+14%) and Adults 18-34 (+26%).
  • This marked the 11th consecutive week out-delivering its closest competitor among Total Viewers 2+ and Adults 18-49 as well as the 10th consecutive week with Adults 18-34.

Univision was also the fifth largest broadcast network overall with Adults 18-49 and Adults 18-34 in both this past week and the current 17-18 Season-to-date.

Univision’s “Sábado Futbolero” soccer lineup helped the network rank No. 2 with both Adults 18-49 and Adults 18-34, beating CBS, FOX and NBC on Saturday night. Furthermore, Univision’s back-to-back soccer lineup ranked as the No. 2 and No. 3 programs for the night with Adults 18-34.

Broadcast Prime Network Rankers – Week of January 15, 2018 to January 21, 2018

Source: Nielsen, NPM Live +SD data. Broadcast Prime (Mon-Sat 8-11P/Sun 7-11P), Strict Daypart. Current Week (01/15/18- 01/21/18) vs Prior Week (01/08/18- 01/14/18). 17-18 Season-to-date (09/25/17-01/21/18).

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