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Season-To-Date, UniMás Reporting Double-Digit Year-Over-Year Audience Growth Among Key Demos

Jan 23, 2018

Season-To-Date, UniMás Reporting Double-Digit Year-Over-Year Audience Growth Among Total Viewers 2+, Adults 18-49 and Adults 18-34

UniMás Broadcast Prime Highlights – Week of January 15, 2018 to January 21, 2018

Last week, UniMás averaged 759,000 Total Viewers 2+, 310,000 Adults 18-49 and 113,000 Adults 18-34 in primetime.

  • UniMás’ weeknight 8pm series, “La Niña,” averaged 523,000 Total Viewers 2+ (+8% from prior week), 196,000 Adults 18-49 and 75,000 Adults 18-34.
  • UniMás’ 9pm epic drama, “La Tierra Prometida,” reported year-over-year audience gains in the time-period among Total Viewers 2+ (+108% to 1,150,000), Adults 18-49 (+58% to 432,000) and Adults 18-34 (+20% to 143,000).
  • UniMás 10pm series, “Lady, La Vendedora de Rosas” reported week-to-week audience gains among Total Viewers 2+ (+11% to 636,000) and Adults 18-49 (+10% to 269,000). It also attracted more Total Viewers 2+ (+71%) and Adults 18-49 (+38%) to the weeknight 10pm hour compared to the same week in 2017.

UniMás delivered, on average, more Total Viewers 2+ (+121% adv.), Adults 18-49 (+117% adv.) and Adults 18-34 (+106% adv.) than the combined audience of Azteca and Estrella TV in broadcast prime.

In the current 2017/2018 season thus far, UniMás reporting double-digit audience growth over the 2016/2017 season among Total Viewers 2+ (+30% to 706,000), Adults 18-49 (+14% to 304,000) and Adults 18-34 (+12% to 119,000) during broadcast prime.

Broadcast Prime Network Rankers – Week of January 15, 2018 to January 21, 2018

Source: Nielsen, NPM (1/15/18-1/21/18 vs 1/8/18-1/14/18, vs 1/16/17-1/22/17, vs 9/19/16-1/22/17 and vs 9/25/17-1/21/18) Mon-Sat 8p-11p/Sun 7p-11p, Live+SD

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