Univision Communications Inc. to Wrap Up 2017 as the Leader in Entertainment, Sports and News, Reaching Over 100 Million Across All Platforms
Univision Set to Finish 2017 as the No. 1 Spanish-Language Network in Primetime for the 25th Consecutive Year Across Key Demos
UniMás Delivering Year-Over-Year Audience Growth in Primetime
Univision Deportes Network Continues to be the Fastest-Growing National Sports Network in Primetime
Univision Television Station KMEX in Los Angeles Ranks No. 1 for Total Day, Primetime, Early News and Late News Among Adults 18-49
NEW YORK—DECEMBER 15, 2017—Univision Communications Inc. (UCI), the leading media company serving Hispanic America, will close out 2017 as the leader in Spanish-language entertainment, sports and news, reaching over 100 million unique consumers across its platforms. For the 25th consecutive year, Univision will rank as the No. 1 Spanish-language network in primetime, out-delivering its closest competitor among Total Viewers 2+ (+20% adv.), Adults 18-49 (+6% adv.) and Adults 18-34 (+3% adv.). Univision has also outperformed its closest Spanish-language competitor in three out of the four weeknight hours with Adults 18-49: 7pm (+42% adv.), 8pm (+22% adv.) and 9pm (+6% adv.). Additionally, Univision is set to finish 2017 as the No. 1 Spanish-language network across all key dayparts, out-performing its closest competitor with double to triple-digit audience advantages among Adults 18-49. Averaging 1.7 million Total Viewers 2+, 739,000 Adults 18-49, and 324,000 Adults 18-34 during primetime, Univision will finish 2017 as the fifth largest broadcast network for the 14th consecutive year among Total Viewers 2+ and Adults 18-49.
“In a time where viewers have so many entertainment and news options, Univision will finish 2017 with numbers that speak to the power of our diverse portfolio and deliver on what our community has trusted us to do,” said Lourdes Diaz, president of Entertainment, UCI. “Entertainment and the love for soccer, coupled with informing Hispanic America has cemented our leadership in Spanish-language programming. As we head into the new year, we’ll continue to build on the deep connection we have with our audiences while creating engaging experiences for our partners.”
Throughout 2017, Univision has out-performed at least one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on nearly three out of every four nights among Adults 18-34 and on nearly two out of every five nights among Adults 18-49. In fact, 67% of Univision’s primetime Adult 18-49 audience is unduplicated and not watching any of the top-rated English-language networks.
With a lineup that included the No. 1 reality show among Hispanics in primetime, “Mira Quién Baila,” and critically acclaimed series, “El Chapo,” Univision has televised some of the year’s most popular entertainment programs. In 2018, audiences will be further engaged with family favorites and new productions including new season of “Pequeños Gigantes,” new dramedy, “Papá a Toda Madre,” W Studios productions of “La Piloto 2” and “Descontrol.” Award shows “Premio Lo Nuestro,” “Premios Juventud” and the Latin GRAMMYs® will also hit the stage in 2018.
Source: Nielsen, NPM (12/26/2016-11/26/2017, Live+7 and 11/27/2017-12/10/2017, Live+SD) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Ad-Supported Networks. Total number of nights Univision out-delivered the English-language broadcast networks based on Live+SD. Unduplicated Audience based on a qualified audience of 6+ minutes and on the percent of viewers that did not watch any of the top 10 English-language networks during the week of (10/16/2017-10/22/2017) Live+7. Reality show rankings based on NPM-H, Total Viewers 2+, Adults 18-49, ad-supported networks and excludes repeats. Daypart definitions: Early Morning (Mon-Fri 7am-10am), Daytime (Mon-Fri 10am-4pm), Early Fringe (Mon-Fri 4pm-7pm), Late Fringe (Mon-Sun 11pm-2am), Weekend Daytime (Sat-Sun 7am-7pm) and Total Day (Mon-Sun 7am-2am).
Univision’s No. 1 evening news program on broadcast television, “Noticiero Univision,” will finish 2017 as the leader among Hispanics for the 25th consecutive year, averaging more Hispanic viewers than the combined audience of “ABC World News Tonight,” “CBS Evening News” and “NBC Nightly News.” As the main source of news for Hispanic America, Univision reaches 6.6 million Hispanic Adult 18-49 viewers on an average week with its news content, which is significantly higher than news on the English-language broadcast networks (+50% adv.) and English-language cable networks (+86% adv.). Additionally, 88% of Univision’s Adult 18-49 news audience is not reached on English-language TV news. Earlier this week, Ilia Calderón joined Jorge Ramos as the new co-anchor of the flagship evening newscast.
Source: Nielsen, NPM & NPM-H (12/26/2016-11/26/2017, Live+7 and 11/27/2017-12/10/2017, Live+SD) Mon-Sun 6am-6am, based on all programming classified as news and news documentary on Univision and the English-language ad-supported networks. Unduplicated Audience based on (10/16/2017-10/22/2017) 6+ minutes qualifier, Live+7. Evening News based on Mon-Fri 6:30pm-7:00pm, Adults 18-49.
As the No. 1 fastest growing broadcast network, UniMás will finish 2017 with primetime audience gains vs. 2016 among both Total Viewers 2+ and Adults 18-49. Averaging 701,000 Total Viewers 2+, 323,000 Adults 18-49 and 127,000 Adults 18-34 in primetime, UniMás is delivering a higher percentage of live Adult 18-49 viewers (92%) in primetime than Telemundo (86%) and any of the top 10 English-language broadcast and entertainment cable networks. Throughout 2017, UniMás has attracted two-times more Total Viewers 2+ (+107%), Adults 18-49 (+126%) and Adults 18-34 (+131%) than the combined audience of Azteca America and Estrella TV during primetime.
Source: Nielsen, NPM (12/26/2016-11/26/2017, Live+7 and 11/27/2017-12/10/2017, Live+SD) versus comparable dates in 2016, Mon-Sat 8pm-11pm/Sun 7pm-11pm. % Live Viewership excludes sports. YOY growth based on impressions.
Univision Deportes Network (UDN)
The No. 1 Spanish-language sports network, UDN, continues to be the fastest-growing sports network in primetime, averaging 110,000 Adults 18-49. Additionally, UDN has the highest composition of millennial viewers among the major sports networks, +49% higher than the ESPN Networks. In July 2017, UDN finished as the No. 2 sports network, ahead of ESPN 2 and NBCSN, thanks in part to broadcast of this past summer’s highly-anticipated 14th edition of the CONCACAF Gold Cup.
Source: Nielsen, NPM, L+SD data.
The No. 1 Spanish-language entertainment cable network for the 21st consecutive year, Galavisión, will win 2017 among Adults 18-49 in Total Day. Galavisión will also rank as the No. 1 Spanish-language entertainment cable network in 2017 across all key dayparts. Broadcasting family favorites like Galaverano and Galloween, the Spanish-language cable network has out-performed the broadcast networks of Azteca America and Estrella TV in Early Morning, Daytime, Early Fringe, Weekend Daytime and Total Day.
Source: Nielsen #1 for 21 consecutive years: NHIH 01/01/1996 -9/29/2007, NPM Most Current 9/30/2007-12/10/2017 Total Day M-Su 7am-2am vs. SL entertainment networks only. Daypart definitions: Early Morning (M-F 6am-9am), Daytime (M-F 9am-3pm), Early Fringe (M-F 3pm-7pm), SL Prime (M-Sun 7pm-11pm), Weekend Daytime (Sat-Sun 9:30am-7pm) and Total Day (M-Sun 7am-2am).
Digital and Social
The No. 1 Spanish-Language digital property, Univision Digital, reached and engaged audiences with more page views and time spent than its closest Spanish-language competitor. Additionally, Univision Digital’s social media footprint grew 31% year-over-year, reaching over 412 million fans, followers and subscribers globally across Facebook, Twitter, Instagram, and YouTube.
Source: comScore, Media Metrix (Multi-Platform U.S. Total Audience) January – October 2017 average. CrowdTangle, Global, October 2017 vs. October 2016. Note: Totals do not account for duplication across accounts and platforms.
In 2017, Univision television station KMEX in Los Angeles will rank No. 1 among Adults 18-34 and Adults 18-49 for Total Day, Primetime, Early News, and Late News. Additionally, Univision stations in New York, Houston, Dallas, Chicago, San Francisco, and Sacramento ranked No. 1 in Early News among Adults 18-49, while Dallas, Phoenix, and Sacramento ranked No. 1 in Late News among Adults 18-49.
Additional Local Highlights
Early Local News
In 2017, Univision stations delivered the No. 1 Early News among:
- Adults 18-49 in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, and Sacramento
- Adults 18-34 in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco, and Sacramento
Late Local News
In 2017, Univision station delivered the No. 1 Late Local News among:
- Adults 18-49 in Los Angeles, Dallas, Phoenix, and Sacramento
- Adults 18-34 in Los Angeles, Houston, and Dallas
In 2017, Univision stations delivered the No. 1 Mid-day Local News among:
- Adults 18-49 in Miami, Houston, Dallas, and Phoenix
- Adults 18-34 in Los Angeles, Miami, Dallas, and Phoenix
Source: Nielsen, NSI 2017 year-to-date (01/01/17-12/06/17). Early Local News is defined as a local newscast with a M-F 6 p.m. ET/PT, 5 p.m. CT/MT start time. Late Local News is defined as local newscasts with a M-F 10/11 p.m. ET/PT, 9/10 p.m. CT/MT start time. Includes regular newscast only. Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/ETV M-Sa 8-11 p.m./Su 7-11 p.m. ET/PT, M-Sa 7-10 p.m./Su 6-10 p.m. CT/MT and FOX/CW M-Sa 8-10 p.m./Su 7-10 p.m. ET/PT, M-Sa 7-9 p.m./Su 6-9 p.m. CT/MT. Total Day defined as M-Su 6 a.m.-2 a.m. Rankings based on DMA impressions, unrounded. KMEX includes UMEX on Spectrum HHs. Live + SD. Midday newscasts debuted on 4/17/17 at 12:30p ET/PT, 11:30p CT/MT. All midday
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