Press Articles

UniMás Continues Strong Start to the Season with Ten Consecutive Weeks of Year-Over-Year Audience Growth

Dec 5, 2017

UniMás Continues Strong Start to the 2017/2018 Season with Ten Consecutive Weeks of Year-Over-Year Audience Growth Among Total Viewers 2+ and Adults 18-49

UniMás Ranked as the No. 2 Spanish-Language Network on Sunday Night, Outperforming Telemundo Among Adults 18-49 and Adults 18-34

UniMás Broadcast Prime Highlights – Week of November 27, 2017 to December 3, 2017

With double-digit audience growth over same week in 2016 and prior week, UniMás averaged 762,000 Total Viewers 2+, 318,000 Adults 18-49 and 119,000 Adults 18-34 last week during broadcast prime.

  • Versus same week in 2016: Total Viewers 2+ (+41%), Adults 18-49 (+18%) and Adults 18-34 (+12%).
  • Versus prior week: Total Viewers 2+ (+13%), Adults 18-49 (+12%) and Adults 18-34 (+11%).

UniMás’ weeknight 8pm epic drama “La Tierra Prometida”:

  • Averaged 1.1 Million Total Viewers 2+, 392,000 among Adults 18-49 and 145,000 among Adults 18-34 last week.
  • Outperformed Telemundo’s “Milagros De Navidad” head-to-head in the 8pm hour on Monday and Tuesday among Total Viewers 2+ (+6%, 1,140,000 vs. 1,078,000) and Adults 18-34 (+1%, 155,000 to 154,000).

UniMás’ 9pm series, “Totalmente Diva,” in its finale week (airing Monday and Tuesday), attracted 738,000 Total Viewers 2+ (+22%) 317,000 Adults 18-49 (+37%) and 105,000 Adults 18-34 (+40%) versus the prior week.

UniMás 10pm series, “Lady, La Vendedora Rosas” reported week-to-week audience gains among Total Viewers 2+ (+13% to 447,000) and Adults 18-49 (+15% to 199,000). It also attracted more Total Viewers 2+ (+96%), Adults 18-49 (+59%) and Adults 18-34 (+88%) to the weeknight 10pm hour compared to the same week in 2016.

Driven by its back-to-back movie lineup that included “Cine De Las Estrellas Sun: The Heat” and “Cine De Las Estrellas Sun 2: Casa De Mi Padre,” UniMás ranked as the No. 2 Spanish-language network on Sunday night, outperforming Telemundo by +13% among Adults 18-49 (397,000 vs. 351,000) and +1% among Adults 18-34 (142,000 vs. 140,000).

UniMás, delivered on average, more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+140% adv.), Adults 18-49 (+139% adv.) and Adults 18-34 (+125% adv.).

Source: Nielsen, NPM (11/27/17-12/3/17 vs 11/28/16-12/4/16 and vs 11/20/17-11/26/17) Mon-Sat 8p-11p/Sun 7p-11p, Live+SD.

Related Articles

Article

COLOMBIA CAMINO A LA GLORIA, la película acerca del fútbol colombiano entre 1994 y 2001, estrena hoy en ViX

Articles

ES POR SU BIEN, Starring Consuelo Duval, Kate Del Castillo and Mónica Huarte Premieres on June 21

SIGN ME UP FOR
By clicking submit you agree to our Privacy Policy and Terms of service.

Loading