UniMás Continues Strong Start to the 2017/2018 Season with Ten Consecutive Weeks of Year-Over-Year Audience Growth Among Total Viewers 2+ and Adults 18-49
UniMás Ranked as the No. 2 Spanish-Language Network on Sunday Night, Outperforming Telemundo Among Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights – Week of November 27, 2017 to December 3, 2017
With double-digit audience growth over same week in 2016 and prior week, UniMás averaged 762,000 Total Viewers 2+, 318,000 Adults 18-49 and 119,000 Adults 18-34 last week during broadcast prime.
- Versus same week in 2016: Total Viewers 2+ (+41%), Adults 18-49 (+18%) and Adults 18-34 (+12%).
- Versus prior week: Total Viewers 2+ (+13%), Adults 18-49 (+12%) and Adults 18-34 (+11%).
UniMás’ weeknight 8pm epic drama “La Tierra Prometida”:
- Averaged 1.1 Million Total Viewers 2+, 392,000 among Adults 18-49 and 145,000 among Adults 18-34 last week.
- Outperformed Telemundo’s “Milagros De Navidad” head-to-head in the 8pm hour on Monday and Tuesday among Total Viewers 2+ (+6%, 1,140,000 vs. 1,078,000) and Adults 18-34 (+1%, 155,000 to 154,000).
UniMás’ 9pm series, “Totalmente Diva,” in its finale week (airing Monday and Tuesday), attracted 738,000 Total Viewers 2+ (+22%) 317,000 Adults 18-49 (+37%) and 105,000 Adults 18-34 (+40%) versus the prior week.
UniMás 10pm series, “Lady, La Vendedora Rosas” reported week-to-week audience gains among Total Viewers 2+ (+13% to 447,000) and Adults 18-49 (+15% to 199,000). It also attracted more Total Viewers 2+ (+96%), Adults 18-49 (+59%) and Adults 18-34 (+88%) to the weeknight 10pm hour compared to the same week in 2016.
Driven by its back-to-back movie lineup that included “Cine De Las Estrellas Sun: The Heat” and “Cine De Las Estrellas Sun 2: Casa De Mi Padre,” UniMás ranked as the No. 2 Spanish-language network on Sunday night, outperforming Telemundo by +13% among Adults 18-49 (397,000 vs. 351,000) and +1% among Adults 18-34 (142,000 vs. 140,000).
UniMás, delivered on average, more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+140% adv.), Adults 18-49 (+139% adv.) and Adults 18-34 (+125% adv.).
Source: Nielsen, NPM (11/27/17-12/3/17 vs 11/28/16-12/4/16 and vs 11/20/17-11/26/17) Mon-Sat 8p-11p/Sun 7p-11p, Live+SD.
