Press

UniMás Continues Strong Start to the Season with Ninth Consecutive Week of Year-Over-Year Audience Growth

By Univision PR Team

Nov 29, 2017

UniMás Continues Strong Start to the Season with Ninth Consecutive Week of Year-Over-Year Audience Growth Among Total Viewers 2+ and Adults 18-49

UniMás Delivered Double-Digit Year-Over-Year Audience Growth in Primetime During November 2017 Sweeps

UniMás Broadcast Prime Highlights – Week of November 20, 2017 to November 26, 2017

Last week, UniMás averaged 674,000 Total Viewers 2+, 283,000 Adults 18-49 and 107,000 Adults 18-34 in primetime while also increased its audience from the same week in 2016 with both Adults 18-49 and Total Viewers 2+.

  • UniMás’ weeknight 8pm epic drama, “La Tierra Prometida,” reported year-over-year audience gains in the time-period among Total Viewers 2+ (+37% to 1,127,000) and Adults 18-49 (+4% to 399,000).
    • “La Tierra Prometida” on UniMás out-delivered Telemundo’s “El Cesar” in the 8pm hour last week among Total Viewers 2+ (+29% 1,127,000 vs 875,000) and Adults 18-49 (+1% 399,000 vs. 394,000).
  • UniMás’ 9pm series, “Totalmente Diva,” attracted more Total Viewers 2+ (+45% to 606,000) to the 9pm weeknight hour versus comparable week in the 2016/2017 season.
  • UniMás 10pm series, “Lady, La Vendedora Rosas,” reported week-to-week audience gains among Total Viewers 2+ (+20% to 396,000), Adults 18-49 (+13% to 173,000) and Adults 18-34 (+12% to 83,000). It also attracted more Total Viewers 2+ (+48%), Adults 18-49 (+21%) and Adults 18-34 (+41%) to the weeknight 10pm hour compared to the same week in 2016.

UniMás out-delivered CW among Adults 18-34 (+24% adv., 107,000 vs. 86,000) on Friday night.

UniMás, delivered on average, more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+75% adv.), Adults 18-49 (+81% adv.) and Adults 18-34 (+75% adv.).

In the November 2017 Sweep, UniMás delivered double-digit year-over-year audience growth in primetime among Total Viewers 2+ (+47%), Adults 18-49 (+28%) and Adults 18-34 (+15%).

Source: Nielsen, NPM (11/20/17-11/26/17 vs 11/21/16-11/27/16 and vs 11/13/17-11/19/17) Mon-Sat 8p-11p/Sun 7p-11p, Live+SD. November 2017 Sweep 10/26/17-11/22/17 vs. 10/27/16-11/23/16.

Related Articles

Press

¿QUIERES SER MI HIJO? ViX’s New Romantic Comedy is Now Available Exclusively on ViX

Press

Univision Announces Return of LA FUERZA DE CREER, Starting Monday, September 25 at 1p/12c

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading