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UniMás Continues Strong Start to the Season with Ninth Consecutive Week of Year-Over-Year Audience Growth

Nov 29, 2017

UniMás Continues Strong Start to the Season with Ninth Consecutive Week of Year-Over-Year Audience Growth Among Total Viewers 2+ and Adults 18-49

UniMás Delivered Double-Digit Year-Over-Year Audience Growth in Primetime During November 2017 Sweeps

UniMás Broadcast Prime Highlights – Week of November 20, 2017 to November 26, 2017

Last week, UniMás averaged 674,000 Total Viewers 2+, 283,000 Adults 18-49 and 107,000 Adults 18-34 in primetime while also increased its audience from the same week in 2016 with both Adults 18-49 and Total Viewers 2+.

  • UniMás’ weeknight 8pm epic drama, “La Tierra Prometida,” reported year-over-year audience gains in the time-period among Total Viewers 2+ (+37% to 1,127,000) and Adults 18-49 (+4% to 399,000).
    • “La Tierra Prometida” on UniMás out-delivered Telemundo’s “El Cesar” in the 8pm hour last week among Total Viewers 2+ (+29% 1,127,000 vs 875,000) and Adults 18-49 (+1% 399,000 vs. 394,000).
  • UniMás’ 9pm series, “Totalmente Diva,” attracted more Total Viewers 2+ (+45% to 606,000) to the 9pm weeknight hour versus comparable week in the 2016/2017 season.
  • UniMás 10pm series, “Lady, La Vendedora Rosas,” reported week-to-week audience gains among Total Viewers 2+ (+20% to 396,000), Adults 18-49 (+13% to 173,000) and Adults 18-34 (+12% to 83,000). It also attracted more Total Viewers 2+ (+48%), Adults 18-49 (+21%) and Adults 18-34 (+41%) to the weeknight 10pm hour compared to the same week in 2016.

UniMás out-delivered CW among Adults 18-34 (+24% adv., 107,000 vs. 86,000) on Friday night.

UniMás, delivered on average, more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+75% adv.), Adults 18-49 (+81% adv.) and Adults 18-34 (+75% adv.).

In the November 2017 Sweep, UniMás delivered double-digit year-over-year audience growth in primetime among Total Viewers 2+ (+47%), Adults 18-49 (+28%) and Adults 18-34 (+15%).

Source: Nielsen, NPM (11/20/17-11/26/17 vs 11/21/16-11/27/16 and vs 11/13/17-11/19/17) Mon-Sat 8p-11p/Sun 7p-11p, Live+SD. November 2017 Sweep 10/26/17-11/22/17 vs. 10/27/16-11/23/16.

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