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Univision Ranks as the No. 1 Spanish-Language Network for the Second Consecutive Week Among Total Viewers

By Univision PR Team

Nov 21, 2017

Univision Ranks as the No. 1 Spanish-Language Network for the Second Consecutive Week Among Total Viewers 2+, Adults 18-49 and Adults 18-34

Univision is the Leading Spanish-Language Network Season-to-Date Among Total Viewers 2+

Univision Broadcast Prime Highlights
Week of November 13, 2017 to November 19, 2017

Univision ranked as the No. 1 Spanish-language network for the second consecutive week among Total Viewers 2+, Adults 18-49 and Adults 18-34. In fact, Univision posted double-digit percentage advantages over its closest competitor among Total Viewers 2+ (+26%), Adults 18-49 (+24%) and Adults 18-34 (+16%).

Univision was also the fifth largest broadcast network overall for the second consecutive week with Total Viewers 2+, Adults 18-49 and Adults 18-34.

Univision out-delivered one or more of the English-Language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights this past week among Adults 18-34.

On Thursday night, airing the “18th Annual Latin GRAMMY Awards,” Univision out-delivered FOX to rank as the No. 4 Broadcast Network among both Adults 18-49 and Adults 18-34. The “18th Annual Latin GRAMMY Awards” averaged 2.7 million Total Viewers 2+, 1.3 million Adults 18-49, and 554,000 Adults 18-34, making it the No. 1 Spanish-language awards show in the current 17/18 season.

  • Reached 8.0 million Total Viewers 2+ who tuned into all or part of the live three-hour broadcast.
  • Finished the night among the top 10 programs with Adults 18-49 (#8) and Adults 18-34 (#6).

Univision was the No. 1 Spanish-language network during the weekday 8pm hour for the fourth consecutive week, averaging more than double the Total Viewers 2+ (+105%) Adults 18-49 (+103%) and Adults 18-34 (+119%) of its closest competitor.

  • In the 8pm hour, “Rosa de Guadalupe” attracted 1.7 million Total Viewers 2+, 739,000 Adults 18-49 and 352,000 Adults 18-34.

For the second consecutive week, Univision ranked as the No. 1 Spanish-language network in the weekday 9pm hour with Total Viewers 2+ (+15% adv.). Univision also edged out its competitor for the No. 1 Spanish-language position among Adults 18-49 (+2%) and Adults 18-34 (+1%) this past week.

  • Univision’s 9pm dramedy, “Mi Marido Tiene Familia” (My Husband Has Family), averaged 1.7 million Total Viewers 2+, 738,000 Adults 18-49 and 335,000 Adults 18-34.

With the two-hour season five finale of “Mira Quién Baila,” Univision was the No. 1 Spanish-language network on Sunday night, delivering more than double the Total Viewers 2+ (+133%) and Adults 18-49 (+108%) and significantly outperforming its closest competitor with Adults 18-34 (+88%). In fact, Univision has ranked as the No. 1 Spanish-language network with Total Viewers 2+ and Adults 18-49 on every Sunday night in the current season-to-date.

  • Leading into the two-hour finale, the 7pm airing of “Aquí y Ahora” (Here and Now) attracted 1.6 million Total Viewers 2+, 586,000 Adults 18-49 and 216,000 Adults 18-34.
  • The two-hour season five finale of “Mira Quién Baila” (Look Who’s Dancing) reached 5.2 million Total Viewers 2+ who tuned into all or part of the telecast. The finale averaged 2.4 million Total Viewers 2+, 1.0 million Adults 18-49, and 389,000 Adults 18-34, making it the highest rated telecast of the season.
    • Ranked within the top 10 most-watched programs on broadcast television among Total Viewers 2+ (#10), Adults 18-49 (#9) and Adults 18-34 (#8).
  • Following at 10pm, season two of “El Chapo” attracted 1.2 million Total Viewers 2+, and 530,000 Adults 18-49, 217,000 Adults 18-34.

Source: Nielsen, NPM (11/13/2017-11/19/2017) vs prior week (11/06/2017-11/12/2017). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart. Program ranking based on programs with duration >29 minutes. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long-term visitors included).

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