Press

Univision is the Home of Sunday Night Television for U.S. Hispanics

By Univision PR Team

Oct 26, 2017

“Mira Quién Baila” Season 5 and “EL Chapo” Season 2, Combined, Have Reached 15.5 Million Total Viewers 2+ Since Their Premieres

NEW YORK – OCTOBER 26, 2017 – The ratings are in and Univision’s Sunday night primetime lineup is leading the charge making it the No. 1 network among Hispanic Total Viewers 2+, regardless of language, thanks in part to its two hits “Mira Quién Baila” Season 5 (Look Who’s Dancing) and “El Chapo” Season 2. Univision is also the No. 1 Spanish-language network on Sunday night among key demos, out-delivering its closest competitor by double-digit audience advantages.

“Univision’s diversified content and advanced offerings have positioned us as the go-to network for Hispanic America. We deliver programming that brings families together and action-driven storylines that keep them mesmerized, week after week, every Sunday, across platforms featuring some of the most iconic personalities, regardless of genre,” said Lourdes Diaz, president of Entertainment, UCI.

Mira Quién Baila Season 5

Since its premiere on September 17, 2017, the popular dance competition has reached 13.1 million Total Viewers 2+ and ranks as the No. 1 entertainment program on Sunday night as well as the No. 1 reality program in primetime among Hispanic Adults 18-49 and Total Viewers 2+.  “Mira Quién Baila” has averaged 1.9 million Total Viewers 2+, 772,000 Adults 18-49 and 308,000 Adults 18-34 through its first six airings. A family-favorite, the popular dance competition delivers strong co-viewing audiences, with 72% of Adults 18-34 watching with Persons 2+ in homes across the country, higher than the current editions of NBC’s “The Voice” (59%) and ABC’s “Dancing with the Stars” (53%).

“Mira Quién Baila” is averaging two to three times more Hispanic 18 to 49 viewers than the current editions of NBC’s “The Voice” and ABC’s “Dancing with the Stars,” respectively, and has a 91% unduplicated Adult 18-49 audience that are not tuning in to either of the aforementioned English-language reality shows. The competition heats up as semifinals begin in November and contestants dance off for a shot to be one of the finalists.

Digital and social initiatives have helped amplify Univision’s programming, delivering stellar results for “Mira Quién Baila” across digital channels. The reality show has generated 19.5 million video views across multi-platforms from August to-date. (Source: Univision Facebook, Instagram, Twitter and YouTube analytics and Google analytics) and ranks as the No. 1 most social Spanish-language series in primetime. (Source: Nielsen)

El Chapo Season 2

The action follows from the dance floor to the critically-acclaimed series, “El Chapo,” as season 2 continues to captivate audiences on Sunday nights. The ripped-from-the-headlines drama about the life story of Joaquin “El Chapo” Guzman has reached 9.2 million Total Viewers 2+ through the first half of the second season. Premiere-to-date, “El Chapo” has averaged 1.3 million Total Viewers 2+, 656,000 Adults 18-49 and 287,000 Adults 18-34. “El Chapo’s” popularity has also positioned Univision as the No. 1 Spanish-language network during the 10:00 p.m. hour on Sunday night with double-digit audience advantages over its closest competitor among Total Viewers 2+ (+18%), Adults 18-49 (+55%) and Adults 18-34 (+59%). The series delivers a highly unduplicated audience with 93% of Adults 18-49 not reached on any of the top-rated Sunday night dramas on English-language TV. Season 2 wraps up in December, but fans across the world can catch up with all the drama via Netflix on a date soon to be announced.

Whether it’s entertainment, sports or news, Univision continues to be the most trusted and strongest brand for U.S. Hispanics.

Source: Nielsen, NPM (09/17/2017-10/08/2017, Live+7) and (10/09/2017-10/22/2017, Live+SD), Sun 7:00pm-11:00pm. Reach based on 1+ minutes qualifier. Unduplicated Audience based on 6+ minutes qualifier. Program Ranking based on NPM-H, ad-supported networks, excludes sports and repeats. All Reality Program Ranking based on NPM-H Mon-Sat 8:00pm-11:00pm/Sun 7:00pm-11:00pm, excludes repeats.  Network Ranking, regardless of language, based on NPM-H and all ad-supported Networks. ABC’s “Dancing with The Stars” based on (09/18/2017-10/22/2017) and NBC’s “The Voice” on (09/25/2017-10/22/2017).

LOCAL HIGHLIGHTS

Mira Quién Baila

Outperforms English-language reality programming this season (Dancing with the Stars and The Voice) among:

  • Hispanic Persons 2+ and Hispanic Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, and Phoenix.
  • Hispanic Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, and Phoenix.

No. 1 broadcast entertainment program during Sunday Primetime among:

  • Hispanic Persons 2+ and Hispanic Adults 18-49 in Los Angeles, New York, Miami, Houston, Chicago, San Francisco, Phoenix, and Sacramento.
  • Hispanic Adults 18-34 in Los Angeles, Miami, Chicago, and Sacramento.

Has a greater percent of live viewing versus English-language reality programming (Dancing with the Stars and The Voice) among:

  • Total Viewers 2+, Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix, and Sacramento.

Source: Nielsen, NSI, (09/17/17-10/22/17). Total Viewers 2+, Adults 18-49, Adults 18-34. Hispanic Total Viewers 2+, Hispanic Adults 18-49 and Hispanic Adults 18-34. “Mira Quién Baila” airs Sundays on Univision 8:00 pm-10:00 pm ET/PT (7:00 pm-9:00 pm CT). “Dancing with the Stars” airs on ABC Mondays, 8:00 pm-10:00 pm ET/PT (7:00 pm-9:00 pm CT). “The Voice” airs Monday on NBC, 8:00 pm-10:00 pm ET/PT (7:00 pm-9:00 pm CT) and Tuesday on NBC, 8:00 pm-9:00 pm ET/PT (7:00 pm-8:00 pm CT).  Rankings based on impressions. Sunday Primetime: 7:00 pm -11:00pm ET/PT (6:00 pm- 10:00pm CT). FOX/CW Sunday Primetime: 7:00 pm -10:00pm ET/PT, 6:00 pm -9:00 pm CT. Excludes sports and specials.  Live percentage based on Live versus Live+7. KMEX includes UMEX on Spectrum HHs (formerly Time Warner Cable). Live+SD. Ratings data not available in Miami due to the weather during some days in September.

El Chapo Season 2

Outperforms English-language Sunday dramas this season (Ten Days in the Valley, Madam Secretary, NCIS: LA and Wisdom of the Crowd) among:

  • Hispanic Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix, and Sacramento.
  • Hispanic Persons 2+ and Hispanic Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, and Phoenix.

Has a greater percent of live viewing versus English-language Sunday dramas (Ten Days in the Valley, Madam Secretary, NCIS: LA and Wisdom of the Crowd) among:

  • Total Viewers 2+ and Total Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix, and Sacramento.
  • Total Adults 18-34 in Los Angeles, New York, Houston, and Dallas.

Source: Nielsen, NSI, (09/17/17-10/22/17). Total Viewers 2+, Adults 18-49, Adults 18-34. Hispanic Total Viewers 2+, Hispanic Adults 18-49 and Hispanic Adults 18-34. “El Chapo” airs Sundays on Univision 10:00 pm-11:00 pm ET/PT (9:00 pm-10:00 pm CT). “Ten Days in the Valley” airs on ABC Sundays, 10:00 pm-11:00 pm ET/PT (9:00 pm-10:00 pm CT). “Wisdom of the Crowd”, “NCIS:LA” and “Madam Secretary” air Sunday on CBS, 8:00 pm-11:00 pm ET/PT (7:00 pm-10:00 pm CT).  Rankings based on impressions. Live percentage based on Live versus Live+7. KMEX includes UMEX on Spectrum HHs (formerly Time Warner Cable). Live+SD. Ratings data not available in Miami due to the weather during some days in September.

Visit corporate.univision.com/newco for more information on UCI, and follow @UCIPRTeam on Twitter and Instagram.

CONTACT:
Mercedes Diez
212.455.5259
mdiez@univision.net

Related Articles

Press

TelevisaUnivision: la favorita de la afición mexicana para seguir a la Selección en el Mundial de Qatar

Press

ViX, TelevisaUnivision’s Groundbreaking Streamer, Named Apple TV App of The Year 2022

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading