Press

Univision is No. 1 Spanish-Language Network for the Week Among Total Viewers 2+

By Univision PR Team

Oct 10, 2017

Friday Night’s World Cup Qualifying Matches Make Univision the No. 1 Broadcast Network for the Night Among Adults 18-34 and 18-49; Beats Closest Spanish-Language Competitor as well as FOX and ABC by Double-Digit Margins in both Demos

Univision Broadcast Prime Highlights
Week of October 2, 2017 to October 8, 2017

Univision was the No. 1 Spanish-language network for the week among Total Viewers 2+, beating its competitor by +4%.

Univision was the No.1 broadcast network with Adults 18-34 on Friday night, beating its closest competitor by double-digit margins (+18%). Univision also outperformed ABC (+10%) and FOX (+27%) as the No. 3 network with Adults 18-49 and finished the night as the No. 1 Spanish-language network with both Adults 18-49 and Adults 18-34.

  • With Adults 18-34 Univision attracted more than half the viewers of NBC (+56%) and held a significant advantage over FOX (+46%), ABC (+37%), and CBS (+20%).
  • Univision kicked off the night with a USMNT vs. Panama qualifier match. The live soccer match averaged 1.6 million Total Viewers 2+, 841,000 Adults 18-49, and 324,000 Adults 18-34.  In fact, the 7:30pm soccer match was the most-viewed USMNT World Cup qualifier on UCI since 10/11/11, excluding matches vs Mexico.
  • Following at 9:30pm the Mexico National Team vs. Trinidad y Tobago qualifier delivered 2.2 million Total Viewers 2+, 1.3 million Adults 18-49, and 538,000 Adults 18-34. The Mexico National Team match bested all sports programming for the night with Adults 18-49 and was up +6% with Adults 18-49 from all Mexico National Team matches year to-date.

“Mira Quién Baila” (Look Who’s Dancing) was No. 1 Spanish language reality program, and secured Univision as the No. 1 Spanish-language network on Sunday night.

  • “Mira Quién Baila” grew its week-to-week audience, averaging 1.9 million Total Viewers 2+ (+14%), 791,000 Adults 18-49 (+9%), and 306,000 Adults 18-34 (+2%).
  • Following at 10pm, season 2 of “El Chapo” attracted more Adults 18-49 (+11% to 629,000) and Adults 18-34 (+7% to 249,000) than the previous week.

Univision’s entire weekday series lineup grew its audience in every hour with Total Viewers 2+. Airing Monday- Thursday this past week…

  • Univision’s 8pm series, “Enamorándome de Ramón,” attracted 1.5 million Total Viewers 2+, 624,000 Adults 18-49, and 296,000 Adults 18-34, up +4% from the previous week with those demographics.
  • Univision’s 9pm series “Mi Marido Tiene Familia” (My Husband Has Family) grew its audience to 1.8 million Total Viewers 2+ (+2%), 734,000 Adults 18-49 (+3%), and 334,000 Adults 18-34 (+5%) compared to the prior week.
  • Univision’s 10pm series, “Hoy Voy a Cambiar” (Today I will Change) grew its audience week-to-week among Total Viewers 2+ (+2% to 1.2 million) as well as averaged 456,000 Adults 18-49 and 185,000 Adults 18-34.

Source: Nielsen, NPM (10/02/2017-10/08/2017) vs prior week (09/25/2017-10/01/2017). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart. Program ranking based on programs with duration >29 minutes.

Related Articles

Press

TelevisaUnivision: la favorita de la afición mexicana para seguir a la Selección en el Mundial de Qatar

Press

ViX, TelevisaUnivision’s Groundbreaking Streamer, Named Apple TV App of The Year 2022

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading