Mira Quién Baila is the No 1 S-L Reality Program for the Week, Attracting more than Double the Average Audience

Oct 3, 2017

“Mira Quién Baila” is the No. 1 Spanish-Language Reality Program for the Week, Attracting more than Double the Average Audience of its Head-to-Head Competition

Univision Outperformed FOX (+21%) By Double-Digit Margins Among Adults 18-34 for the Second Consecutive Monday Night

Univision Broadcast Prime Highlights – Week of September 25, 2017 to October 1, 2017

Airing head-to-head on Sunday night, “Mira Quién Baila” (Look Who’s Dancing) was No. 1 Spanish language reality program, attracting more than double the audience of its competitor with Total Viewers 2+ (+139%), Adults 18-49 (+144%) and Adults 18-34 (+109%).

  • “Mira Quién Baila” averaged 1.7 million Total Viewers 2+, 729,000 Adults 18-49 and 299,000 Adults 18-34.
  • The dance competition ranked among the top 15 programs for the night with both Adults 18-49 (#14) and Adults 18-34 (#13).

Airing Monday-Friday this past week…

  • Univision’s 8pm series, “Enamorándome de Ramón,” attracted 1.5 million Total Viewers 2+, 597,000 Adults 18-49 and 284,000 Adults 18-34.
  • Univision’s 9pm series “Mi Marido Tiene Familia” (My Husband Has Family) averaged 1.7 million Total Viewers 2+, 711,000 Adults 18-49 and 318,000 Adults 18-34.
  • Univision’s 10pm series, “Hoy Voy a Cambiar” (Today I will Change) grew its audience week-to-week among Total Viewers 2+ (+2% to 1.1 million), Adults 18-49 (+2% to 464,000) and Adults 18-34 (+4% to 201,000).

Univision out-delivered one or more of the English-Language broadcast networks (ABC, CBS, NBC or FOX) on two out of seven nights this past week among Adults 18-34.

  • For the second consecutive Monday night, Univision outperformed FOX (+21%) by double-digit margins among Adults 18-34.
  • On Saturday night, Univision ranked as the No. 3 network among Adults 18-34. Airing back-to-back Liga MX soccer matches, Univision out-delivered CBS (+15%) and NBC (+31%) with Adults 18-34.

Source: Nielsen, NPM (09/25/2017-10/02/2017) vs prior week (09/18/2017-09/24/2017). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. 2016/2017 Season based on most current data (09/19/2016-09/24/2017). Program ranking based on programs with duration >29 minutes.

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