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UniMás has Delivered Consecutive Weekly Audience Growth During Primetime in the Last Three Weeks w/ Adults 18-34

Sep 15, 2017

UniMás has Delivered Consecutive Weekly Audience Growth During Primetime in the Last Three Weeks Among Adults 18-34 and in the Last Two Weeks Among Adults 18-49

UniMás Broadcast Prime Highlights
Week of September 4, 2017 to September 10, 2017

  • Last week, UniMás delivered 506,000 Total Viewers 2+, 243,000 Adults 18-49 and 93,000 Adults 18-34 during broadcast prime.
  • UniMás has consistently increased its primetime audience in the last three consecutive weeks with strong week-to-week audience gains among Adults 18-34 (+7%) as well as in the last two consecutive weeks among both Adults 18-49 (+14%) and Total Viewers 2+ (+14%).
  • With consistent weekly audience growth in the last two consecutive weeks, UniMás “Totalmente Diva” achieved its highest-rated weekly performance this past week with 535,000 Total Viewers 2+, 246,000 Adults 18-49 and 85,000 Adults 18-34. “Totalmente Diva” increased its audience from the prior week by +17% among Total Viewers 2+, +18% among Adults 18-49 and +10% among Adults 18-34.
  • UniMás weeknight 10pm dramatic series, “Rosario Tijeras” delivered its highest weekly audience levels this past week with double-digit week-to-week audience gains among Total Viewers 2+ (+19% to 456,000), Adults 18-49 (+40% to 232,000) and Adults 18-34 (+46% to 98,000) while also averaged more 18 to 49 (+60%) and 18 to 34 (+99%) viewers to the network’s Monday through Friday 10pm hour from the comparable week in 2016.
  • Featuring the 2004 sci-fi action film “Alien vs. Predator,” UniMás significantly boosted the network’s ratings in the Saturday 10:00pm to 12:00am time slot compared to the same week in 2016 among Total Viewers 2+ (+25% to 553,000), Adults 18-49 (+25% to 286,000) and Adults 18-34 (+49% to 159,000).
  • On Sunday night, UniMás back-to-back airings of “Dredd” and “Behind Enemy Lines 3” as the featured films for “Cine De Las Estrellas” attracted more viewers to the networks’ 7pm to 11pm time slot from the comparable week in 2016 among Total Viewers 2+ (+22% to 667,000), Adults 18-49 (+46% to 371,000) and Adults 18-34 (+31% to 138,000).
  • UniMás averaged more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+63%) including two times more Adults 18-49 and Adults 18-34.

Source: Nielsen, NPM (09/04/2017-09/10/2017) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

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