UniMás Delivered More Viewers Than the Combined Audience of Estrella TV and Azteca Among Total Viewers 2+, Adults 18-49 and Adults 18-34
UniMás Broadcast Prime Highlights
Week of August 21, 2017 to August 27, 2017
- UniMás averaged 439,000 Total Viewers 2+, 203,000 Adults 18-49 and 83,000 Adults 18-34 for the entire week during broadcast prime.
- On Saturday night, UniMás posted audience gains among Total Viewers 2+ (+33% to 456,000), Adults 18-49 (+23% to 194,000) and Adults 18-34 (+17% to 83,000) over the prior Saturday thanks to its line-up which consisted of back-to-back movies, “Cine Cantinflas: Romeo y Julieta” and “Cineplex: Black Rock.”
- Sunday night’s back-to-back episodes of “El Chapo” reported significant audience gains among Total Viewers 2+ (+44% to 746,000), Adults 18-49 (+67% to 376,000) and Adults 18-34 (+100% to 156,000) over the prior Sunday 7-11pm time period. Additionally, year-over-year, it attracted +89% more Total Viewers 2+, +93% more Adults 18-49 and +86% more Adults 18-34.
- UniMás, on average, attracted more viewers than the combined audience of Estrella TV and Azteca among Total Viewers 2+ (+37%), Adults 18-49 (+54%) and Adults 18-34 (+54%).
Source: Nielsen, NPM (08/21/2017-08/27/2017) vs. (08/14/2017-08/20/2017) & (08/22/2016-08/28/2016). Mon-Sat 8pm-11pm/Sun 7pm-11pm. Live+SD.
