UniMás Attracted More Viewers Than the Combined Audience of Estrella TV and Azteca Among Total Viewers

Aug 15, 2017

UniMás Attracted More Viewers than the Combined Audience of Estrella TV and Azteca Among Total Viewers 2+, Adults 18-49 and Adults 18-34

UniMás Broadcast Prime Highlights
Week of August 7, 2017 to August 13, 2017

Last week, UniMás averaged 472,000 Total Viewers 2+, 221,000 Adults 18-49 and 89,000 Adults 18-34 during broadcast prime.

  • The 8pm weeknight drama series “Totalmente Diva,” reported +5% more Total Viewers 2+ (448,000) compared to the previous week.
  • On Saturday night, UniMás registered audience gains among Total Viewers 2+ (+2% to 551,000) and Adults 18-34 (+23% to 95,000) over the prior Saturday thanks to its prime time lineup which featured back-to-back movies, “Cine Cantinflas: El Supersabio” (7-9pm) and “Cineplex: A Better Life” (9-11pm).
  • Sunday-to Sunday, UniMás attracted +12% more Adults 18-34 with its back-to-back “Cine de las Estrellas” movies, “Alien vs. Predator” (7-9pm) and “Limitless” (9-11pm). Additionally, the network reported more viewers to the Sunday 7-11pm time period versus the corresponding night in 2016 among Adults 18-49 (+6% to 337,000) and Adults 18-34 (+9% to 155,000).

UniMás, on average, attracted more viewers than the combined audience of Estrella TV and Azteca among Total Viewers 2+ (+80%), Adults 18-49 (+126%) and Adults 18-34 (+112%).

Source: Nielsen, NPM (08/07/2017-08/13/2017) vs. (07/31/2017-08/06/2017) & (08/08/2016-08/14/2016). Mon-Sat 8pm-11pm/Sun 7pm-11pm. Live+SD.

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