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UniMás Beat Telemundo on Sunday Night Among Adults 18-49

By Univision PR Team

Aug 8, 2017

UniMás Reported Week-to-Week and Year-Over-Year Audience Gains, While Attracting More Total Viewers 2+, Adults 18-49 and Adults 18-34 than the Combined Audience of Estrella TV and Azteca

UniMás Broadcast Prime Highlights
Week of July 31, 2017 to August 6, 2017

Last week, UniMás averaged 511,000 Total Viewers 2+, 238,000 Adults 18-49 and 90,000 Adults 18-34 during broadcast prime. The network enjoyed audience gains versus the previous week as well as versus the year prior among various key demographics.

  • previous week: Total Viewers 2+ (+17%) and Adults 18-49 (+13%).
  • year prior: Total Viewers 2+ (+3%) and Adults 18-34 (+1%).

Week-to-week, UniMás’ weekday prime (M-F 8-11pm) grew across key demographics including, Total Viewers 2+ (+17% to 419,000), Adults 18-49 (+14% to 192,000) and Adults 18-34 (+11% to 80,000).

  • 8pm series, “Totalmente Diva” (Totally Diva) grew its audience from the previous week among Total Viewers (+8% to 425,000), Adults 18-49 (+7% to 196,000) and Adults 18-34 (+3% to 79,000).
  • Effective last week, “Rosario Tijeras” airs on UniMás at 10pm and it averaged 405,000 Total Viewers 2+, 184,000 Adults 18-49 and 82,000 Adults 18-34 during its first week on the network. The series increased the M-F 10-11pm time period by double-digit margins versus the previous week as well as versus the year prior.
    • Vs. previous week: Total Viewers 2+ (+44%), Adults 18-49 (+36%) and Adults 18-34 (+30%).
    • Vs. year prior: Total Viewers 2+ (+34%), Adults 18-49 (+33%) and Adults 18-34 (+67%).

On Sunday, UniMás aired back-to-back “Cine de las Estrellas” movies, “Behind Enemy Lines 3” (7-9pm) and “The Expendables” (9-11pm), which led the network to out-deliver Telemundo for the entire night among Adults 18-49 (+10% adv.; 423,000 vs. 384,000). In fact, on this night, UniMás ranked as the fifth largest network among Adults 18-49, sixth among Adults 18-34 and finished in seventh place with Total Viewers 2+.

  • The network reported significant audience gains over the prior Sunday among Total Viewers 2+ (+21% to 838,000) and Adults 18-49 (+22% to 423,000), while it averaged 138,000 Adults 18-34. Additionally, year-over-year, it attracted +36% more Total Viewers 2+, +34% more Adults 18-49 and +6% more  Adults 18-34.

UniMás, on average, attracted considerably more viewers than the combined audience of Estrella TV and Azteca among Total Viewers 2+ (+80%), Adults 18-49 (+105%) and Adults 18-34 (+88%).

Source: Nielsen, NPM (07/31/2017-08/06/2017) vs. (07/24/2017-07/30/2017) & (08/01/2016-08/07/2016). Mon-Sat 8pm-11pm/Sun 7pm-11pm. Live+SD.

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