UniMás Broadcast Prime Highlights
Week of July 24, 2017 to July 30, 2017
UniMás averaged 438,000 Total Viewers 2+, 210,000 Adults 18-49 and 90,000 Adults 18-34 for the entire week during prime.
The network’s 10pm weekday series, “El Bienamado” (The Beloved), 9-11pm, enjoyed week-to-week audience gains among Total Viewers 2+ (+4% to 281,000), Adults 18-49 (+2% to 135,000) and Adults 18-34 (+37% to 63,000).
With a median age of 40 years old, UniMás attracted the youngest audience of any broadcast network while it also averaged more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+56% adv.), Adults 18-49 (+93% adv.) and Adults 18-34 (+105% adv.).
Source: Nielsen, NPM (07/24/2017-07/30/2017) vs. (07/17/2017-07/23/2017) & (07/25/2016-07/31/2016). Mon-Sat 8pm-11pm/Sun 7pm-11pm. Live+SD.
