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Univision Deportes’ Coverage of Gold Cup Reaches +29 Million Viewers, Out-Delivering FOX by Triple the Audience

By Univision PR Team

Jul 28, 2017

UNIVISION DEPORTES’ COVERAGE OF GOLD CUP REACHES OVER 29 MILLION TOTAL VIEWERS, OUT-DELIVERING FOX BY TRIPLE THE AUDIENCE

UDN Set to Finish July as No. 2 Sports Network, Regardless of Language

NEW YORK – JULY 28, 2017 – The CONCACAF Gold Cup is over, and Univision Deportes takes the gold. Throughout 25 matches across 12 teams, broadcast of the 14th edition of Gold Cup reached over 29 million Total Viewers 2+ and 13 million Adults 18-49. Univision Deportes’ coverage garnered more than three-times the audience versus FOX’s broadcast of the tournament. Additionally, the tournament outperformed the Spanish-language broadcast of the FIFA Confederations Cup by +23% with Total Viewers 2+ and +26% with Adults 18-49. Across the networks of Univision, Gold Cup averaged 1.4 million Total Viewers 2+ and 766,000 Adults 18-49. Driven by the strong audience delivery of the CONCACAF Gold Cup, UDN (Univision Deportes Network) is positioned to end July as the No. 2 sports network, ahead of ESPN 2 and NBCSN; No. 4 year-to-date in primetime, ahead of FS1.

“The 2017 CONCACAF Gold Cup marks another successful tournament for us and further cements Univision Deportes as the official home of soccer,” said Univision Deportes President, Juan Carlos Rodriguez. “Univision Deportes continues to win across the scoreboard thanks to our talented and passionate team, and most importantly, our viewers who make us the go-to destination for soccer in the U.S.”

The culminating match between USA and Jamaica delivered 2.5 million Total Viewers 2+ and 1.3 million Adults 18-49 on Univision. This was most-viewed USA Gold Cup match (excluding matches versus Mexico) on any network since the June 22, 2011 Gold Cup Semifinal, USA versus Panama match, on Univision.

Source: Nielsen, NPM, L+SD data, specs per request.

LOCAL HIGHLIGHTS

Full Tournament Coverage

Coverage of Gold Cup 2017 outperformed FOX/FS1/FS2/FXX coverage of Gold Cup 2017 among:

  • Total Viewers 2+ and Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix, and Sacramento.
  • Adults 18-34 in Los Angeles, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix, and Sacramento.

During Gold Cup 2017, Univision/UniMás had a higher reach than FOX/FS1/FS2/FXX coverage of Gold Cup 2017 among:

  • Total Viewers 2+, Adults 18-49 and Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix, and Sacramento.

Final Match: USA versus Jamaica

Coverage of the Final of Gold Cup 2017: USA versus Jamaica made Univision the No. 1 broadcast station in the time-period (9:45 pm-12:15 pm ET, live across time zones) among:

  • Total Viewers 2+ in Los Angeles, Houston, and Dallas.
  • Adults 18-49 in Los Angeles, Houston, Dallas, San Francisco, and Sacramento.
  • Adults 18-34 in Los Angeles, Houston, Dallas, San Francisco, Phoenix, and Sacramento.

USA versus Jamaica, the Final match of Gold Cup 2017, on Univision out-delivered the same match on FS1 among:

  • Total Viewers 2+ in Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix, and Sacramento.
  • Adults 18-49 in Los Angeles, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix, and Sacramento.
  • Adults 18-34 in Los Angeles, Miami, Houston, Dallas, San Francisco, Phoenix, and Sacramento.

Nielsen, NSI, Univision (07/07/17-07/26/17), Gold Cup Final: USA vs. Jamaica aired on Univision 7/26/17 (9:45 pm-12:15 pm ET, live across time zones). USA vs. Jamaica aired on FS1 (9:30 pm- 12:00 am ET, live across time zones). Gold Cup 2017 aired 7/7/17-7/16/17. Rankings based on absolute impressions. Reach is based on Gold Cup thru semifinals. KMEX /KFTR in Los Angeles includes UMEX/TFTR on Spectrum HHs. Live +SD.

DIGITAL HIGHLIGHTS

Throughout the tournament, Univision Deportes delivered a full multi-platform experience broadcasting games across Univision’s portfolio of networks including the Univision Deportes App (iOS, Android), Univisiondeportes.com and Univision Now. The CONCACAF Gold Cup garnered more than 4 million video views and 1 million streams (live streams +live clips, including one match on YouTube) across its digital platforms (Source: Google Analytics). In addition, the Gold Cup Final was the most talked about program on #SocialTV Wednesday with over 790,000 interactions from 495,000 people.

  • Mexico National Team matches on Univision Deportes digital platforms brought in more than 450,000 streams during Gold Cup (Source: Google Analytics).
  • More than 1 million users kept up-to-date on all the events surrounding Gold Cup on Univision Deportes Digital platforms (Source: Google Analytics).
  • Univision Deportes Gold Cup Facebook posts generated over 13 million video views (Source: Facebook Insights).

Visit corporate.univision.com/newco for more information on UCI, and follow @UCIPRTeam on Twitter and Instagram.

CONTACT:
Mercedes Diez
212.455.5259
mdiez@univision.net

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