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UniMás Reported Week-to-Week and Year-Over-Year Audience Gains, While Attracting More Total Viewers

By Univision PR Team

Jul 18, 2017

UniMás Reported Week-to-Week and Year-Over-Year Audience Gains, While Attracting More Total Viewers 2+, Adults 18-49 and Adults 18-34 Than the Combined Audience of Estrella TV and Azteca

UniMás Broadcast Prime Highlights
Week of July 10, 2017 to July 16, 2017

Last week, UniMás averaged 657,000 Total Viewers 2+, 325,000 Adults 18-49 and 143,000 Adults 18-34 during broadcast prime. The network enjoyed double-digit audience gains versus the previous week as well as versus the year prior among key demographics.

  • Versus previous week: Total Viewers 2+ (+36%), Adults 18-49 (+43%) and Adults 18-34 (+72%).
  • Versus year prior: Total Viewers 2+ (+31%), Adults 18-49 (+29%) and Adults 18-34 (+42%).

Week-to-week, UniMás’ weekday prime (M-F 8-11pm) grew significantly across key demographics including, Total Viewers 2+ (+59% to 715,000), Adults 18-49 (+60% to 366,000) and Adults 18-34 (+93% to 162,000).

  • On Monday night, UniMás aired its regularly scheduled programs, and both prime series enjoyed Monday-to-Monday audience gains.
    • 8pm series “Totalmente Diva” (Totally Diva) was up +9% among Total Viewers 2+ (370,000), +8% among Adults 18-49 (176,000) and +40% among Adults 18-34 (74,000).
    • “El Bienamado” (The Beloved), 9-11pm, grew among Total Viewers 2+ (+9% to 310,000) and Adults 18-34 (+36% to 49,000).
  • UniMás’ coverage of “Copa Oro 2017” (Tue-Fri) strengthened the network’s weekday prime ratings, with the six soccer matches averaging 814,000 Total Viewers 2+, 429,000 Adults 18-49 and 194,000 Adults 18-34 this past week.

On Sunday night, UniMás posted audience gains among Total Viewers 2+ (+7% to 534,000), Adults 18-49 (+3% to 247,000) and Adults 18-34 (+43% to 114,000) over the prior Sunday thanks to its lineup which consisted of back-to-back “Cine de las Estrellas” movies, “The A-Team” and “Hero.”

With a median age of 41 years old, UniMás attracted the youngest audience of any broadcast network while it also averaged more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+140% adv.), Adults 18-49 (+178% adv.) and Adults 18-34 (+192% adv.).

Source: Nielsen, NPM (07/10/2017-07/16/2017) vs. (07/03/2017-07/09/2017) & (07/11/2016-07/17/2016). Mon-Sat 8pm-11pm/Sun 7pm-11pm. Live+SD.

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