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Univision’s Finale of “La Piloto” Reaches 3.1 Million Total Viewers 2+ and Positions it as No. 1 on Monday Night

By Univision PR Team

Jun 27, 2017

UNIVISION’S FINALE OF “LA PILOTO” REACHES 3.1 MILLION TOTAL VIEWERS 2+ AND POSITIONS IT AS THE NO. 1 SPANISH-LANGUAGE NETWORK WITH DOUBLE-DIGIT AUDIENCE ADVANTAGES OVER ITS CLOSEST COMPETITOR FOR THE ENTIRE NIGHT

Univision Out-Delivers CBS, FOX and CW for the Entire Night Among Adults 18-34

NEW YORK – JUNE 27, 2017 – Univision’s action series “La Piloto” concluded last night, reaching 3.1 million Total Viewers 2+ who tuned in to all or part of the one-hour broadcast. Inspired by real-life events, the finale of “La Piloto” positioned Univision as the No. 1 Spanish-language network for the entire night, outperforming its closest competitor by double-digit margins among Total Viewers 2+ (+34%) and Adults 18-49 (+18%) as well as +8% with Adults 18-34. Univision also finished as the No. 3 broadcast network, out-delivering CBS, FOX and CW for the entire night among Adults 18-34.

The first production from W Studios starring Livia Brito and Arap Bethke, “La Piloto’s” final episode averaged 1.8 million Total Viewers 2+, 888,000 Adults 18-49 and 347,000 Adults 18-34. It also delivered more Adult 18-34 viewers than the entire original lineup on FOX (“So You Think You Can Dance” and “Superhuman”). Additionally, “La Piloto” made Univision the No. 4 broadcast network in the hour and for the entire night, outperforming CBS among Adults 18-49.

Source: Nielsen, NPM Monday (06/26/2017) 8:00pm-11:00pm, Live+SD. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included). Finale of “La Piloto” aired from 10:00pm-11:00pm.

The finale telecast of “La Piloto” was the most social program on Spanish-language television on Monday night.

Source: Nielsen Social Content Ratings, Monday 06/26/2017.

Visit corporate.univision.com/newco for more information on UCI, and follow @UCIPRTeam on Twitter and Instagram.

CONTACT:
Mercedes Diez
212.455.5259
mdiez@univision.net

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