UNIVISION’S FINALE OF “LA PILOTO” REACHES 3.1 MILLION TOTAL VIEWERS 2+ AND POSITIONS IT AS THE NO. 1 SPANISH-LANGUAGE NETWORK WITH DOUBLE-DIGIT AUDIENCE ADVANTAGES OVER ITS CLOSEST COMPETITOR FOR THE ENTIRE NIGHT
Univision Out-Delivers CBS, FOX and CW for the Entire Night Among Adults 18-34
NEW YORK – JUNE 27, 2017 – Univision’s action series “La Piloto” concluded last night, reaching 3.1 million Total Viewers 2+ who tuned in to all or part of the one-hour broadcast. Inspired by real-life events, the finale of “La Piloto” positioned Univision as the No. 1 Spanish-language network for the entire night, outperforming its closest competitor by double-digit margins among Total Viewers 2+ (+34%) and Adults 18-49 (+18%) as well as +8% with Adults 18-34. Univision also finished as the No. 3 broadcast network, out-delivering CBS, FOX and CW for the entire night among Adults 18-34.
The first production from W Studios starring Livia Brito and Arap Bethke, “La Piloto’s” final episode averaged 1.8 million Total Viewers 2+, 888,000 Adults 18-49 and 347,000 Adults 18-34. It also delivered more Adult 18-34 viewers than the entire original lineup on FOX (“So You Think You Can Dance” and “Superhuman”). Additionally, “La Piloto” made Univision the No. 4 broadcast network in the hour and for the entire night, outperforming CBS among Adults 18-49.
Source: Nielsen, NPM Monday (06/26/2017) 8:00pm-11:00pm, Live+SD. Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included). Finale of “La Piloto” aired from 10:00pm-11:00pm.
The finale telecast of “La Piloto” was the most social program on Spanish-language television on Monday night.
Source: Nielsen Social Content Ratings, Monday 06/26/2017.