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UniMás’ “Moisés y Los Diez Mandamientos” Finale Out-Delivered all of Telemundo’s Monday Night Lineup

Jun 20, 2017

UniMás’ “Moisés y Los Diez Mandamientos” Finale Out-Delivered all of Telemundo’s Monday Night Lineup Among Total Viewers 2+, Adults 18-49 and Adults 18-34

UniMás Broadcast Prime Highlights
Week of June 12, 2017 to June 18, 2017

Last week, UniMás averaged 474,000 Total Viewers 2+, 213,000 Adults 18-49 and 81,000 Adults 18-34 during broadcast prime.

  • “Moisés y Los Diez Mandamientos” aired its final telecast on Monday night, averaging more viewers than its previous week’s performance among Total Viewers 2+ (+14% to 1.4 Million), Adults 18-49 (+14% to 597,000) and Adults 18-34 (+26% to 236,000).
  • Head-to-head in the 8pm hour, “Moisés y Los Diez Mandamientos” out-delivered Telemundo’s telenovela, “El Capo” by double-digit advantages among Total Viewers 2+ (+41%), Adults 18-49 (+37%) and Adults 18-34 (+41%). In fact, the finale of “Moisés y Los Diez Mandamientos” delivered more Total Viewers 2+, Adults 18-49 and Adults 18-34 than Telemundo’s 9pm and 10pm Monday night airings of “La Querida del Centauro II.”
  • On Tuesday, UniMás premiered in the 8pm hour the series “Totalmente Diva,” averaging 467,000 Total Viewers 2+, 212,000 Adults 18-49 and 77,000 Adults 18-34 in its debut week. Compared to the year prior (06/14/16-06/17/16), it grew the time period (Tue-Fri 8-9pm) by +39% among Total Viewers 2+ and by +19% among Adults 18-49.
  • On Sunday night, UniMás registered audience gains among Total Viewers 2+ (+27% to 487,000), Adults 18-49 (+26% to 246,000) and Adults 18-34 (+12% to 87,000) over the prior Sunday thanks to its line-up which consisted of back-to-back “Cine de las Estrellas” movies featuring the titles “A Better Life” and “A Good Day to Die Hard.”

With a median age of 42 years old, UniMás attracted the youngest audience of any broadcast network while it also averaged more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+72% adv.), Adults 18-49 (+88% adv.) and young Adults 18-34 (+84% adv.).

Source: Nielsen, NPM (06/12/2017-06/18/2017) vs. (06/05/2017-06/11/2017) & (06/13/2016-06/19/2016). Mon-Sat 8pm-11pm/Sun 7pm-11pm. Tue-Fri 8-9pm comparisons based on (06/14/16-06/17/16), excluding sports and specials. Live+SD.

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