Press

Univision is the No. 1 Broadcast Network Ahead of ABC, CBS and NBC and the No. 1 Spanish-Language Network on Weeknights from 10 to 11 p.m. Among Adults 18-34

By Univision PR Team

Apr 25, 2017

Univision’s Monday- Friday Lineup Reported Double-Digit Percentage Gains in Every Hour Over the Previous Week with Adults 18-49

For Both the Week and Season-To-Date, Univision Ranks as the No. 1 Spanish-Language Network in Primetime Among Total Viewers 2+, Adults 18-49 and Adults 18-34

Univision Broadcast Prime Highlights
Week of April 17, 2017 to April 23, 2017


Univision finished the week as the No. 3 Broadcast network, besting CBS (+4%) and FOX (+9%) among Adults 18-34.

Univision’s Monday-Friday lineup reported double-digit percentage gains in every hour over the previous week with Adults 18-49.

  • In search of the next Regional Mexican-genre diva, Univision’s new talent competition “La Reina de la Canción” (The Queen of the Song), reached 3.5 Million Total Viewers 2+ during its Monday night premiere. Hosted by Alejandra Espinoza, “La Reina de la Canción” attracted 1.5 million Total Viewers 2+, 699,000 Adult 18-49 and 311,000 Adult 18-34 viewers when airing Monday-Thursday at 8pm. In fact, in its first week “La Reina de la Canción” increased the Monday-Thursday 8pm hour by +11% among Adults 18-49 and +22% among Adults 18-34 compared to the prior week.
  • Univision’s “Vino El Amor” (Then Came Love) grew its audience by double-digit margins among both Total Viewers 2+ (+11% to 2.1 Million) and Adults 18-49 (+10% to 880,000). “Vino El Amor” made Univision the fourth most watched broadcast network with Adults 18-49 in the weeknight 9pm hour, ahead of FOX. Among Adults 18-34, Univision clinched the No. 3 broadcast network rank, beating both CBS (+4%) and FOX (+19%) in the weeknight 9pm hour. “Vino El Amor” also increased its week-to-week Adults 18-34 audience by +9% (to 381,000).
  • Univision was the No. 1 broadcast network among Adults 18-34, ahead of ABC (+27%), CBS (+8%) and NBC (+8%) during the weeknight 10pm to 11pm. Airing “La Piloto” (The Pilot), Univision reported double-digit percentage growth with Total Viewers 2+ (+11% to 1.8 Million) and Adults 18-49 (+12% to 827,000). The 10pm telenovela also grew +9% among Adults 18-34 (352,000) versus the previous week.

In the current 2016/2017 season, Univision continues to be the No. 1 Spanish-language network among Total Viewers 2+, Adults 18-49 and Adults 18-34 as well as the fifth most-watched broadcast network during primetime with Total Viewers 2+ and Adults 18-34.

Univision out-delivered one or more of the English-Language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights among Adults 18-34 and two nights with Adults 18-49.

  • For the second consecutive Monday night, Univision was the No. 3 Broadcast network among Adults 18-34, ahead of CBS (+19%) and FOX (+53%). In fact, Univision has out-delivered FOX among Adults 18-34 for the past nine consecutive Monday nights.
  • On Thursday Univision out-delivered NBC by double-digit margins (+10%), ranking as the No. 4 Broadcast network among Adults 18-34.
  • Univision was the No. 1 Broadcast network on Friday night among Adults 18-34 and ranked No. 4 with Adults 18-49.
    • Among Adults 18-34, Univision beat ABC (+18%), CBS (+53%) and FOX (+70%) by double-digit margins.
    • Season to-date, Univision out-ranks FOX on Friday nights, averaging more Adults 18-34 viewers than FOX for the last 18 consecutive Friday nights.
    • Univision beat FOX by +15% among Adults 18-49, out-delivering FOX for the tenth consecutive Friday night.
  • Univision held the No. 2 broadcast network rank among Adults 18-34 on Saturday night, attracting more Adults 18-34 than ABC (+26%), CBS (+82%) and FOX (+116%). Univision also ranked No. 3 among Adults 18-49, out-delivering ABC (+4%) and FOX (+52%).
  • On Sunday night Univision beat CBS with Adults 18-34 (+4%) to rank as the No. 4 broadcast network for the night.
  • At 7pm “Aquí y Ahora” (Here and Now) attracted 1.2 Million Total Viewers 2+, 452,000 Adults 18-49 and 169,000 young Adults 18-34.
  • At 8pm the Univision premiere “El Chapo,” the story of the man accused of running “the world’s largest drug-trafficking organization” Joaquin ‘El Chapo’ Guzman, reached 4.6 Million Total Viewers 2+. The two-hour premiere averaged 1.7 million Total Viewers 2+, 863,000 Adults 18-49 and 388,000 Adults 18-34. The premiere made Univision the No. 2 broadcast network during the 8pm-10pm time period, out-performing ABC, CBS and FOX among Adults 18-34.

Following at 10pm, Univision aired a special preview of “La Doble Vida de Estela Carrillo,” (The Double Life of Estela Carrillo) and delivered 1.3 million Total Viewers 2+, 648,000 Adults 18-49 and 259,000 Adults 18-34. The 10pm telecast helped Univision outperform ABC and CBS in the 10pm hour, to rank No. 2 among Adults 18-34.



Source: Nielsen, NPM (04/17/2017-04/23/2017) vs prior week (04/10/2017-04/16/2017). Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. 2016/2017 Season based on most current data (09/19/2016-04/23/2017). Reach based on NPM Fast Cume, Persons 2+, 1+ minute qualified audience (short term and long term visitors included).

Related Articles

Press

TelevisaUnivision: la favorita de la afición mexicana para seguir a la Selección en el Mundial de Qatar

Press

ViX, TelevisaUnivision’s Groundbreaking Streamer, Named Apple TV App of The Year 2022

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading