Adweek: Adweek’s 2017 Power List: Our Top 100 Leaders in Media, Marketing and Tech

Apr 24, 2017

By: David Gianastasio

To assemble this installment of The Power List, we considered the profiles and results of global corporate titans, taking into account criteria such as company value, revenue and growth, market performance, consumer reach, their standing among rivals, industry accolades and media buzz. This list is not intended to chart earnings or track executive performance year over year. Image counts a lot, as does the volume of news a company contributes to the Adweek stream.

Facebook’s Mark Zuckerberg and Alphabet’s Larry Page, our No. 1s for 2016 and 2015, respectively, turned in great performances last year. Still, in our estimation, they fell just behind our pick for the top spot, Amazon’s Jeff Bezos. Like last year, this list represents a range of disciplines. Along with agency and media chieftains, leaders of tech giants and CEOs of brand marketers, you will find execs who typically fly under the radar and innovative divisional heads. Yes, we’re mixing apples and oranges—but that’s the whole point. Remember: image and influence can sometimes trump quarterly earnings in the corridors of power.


49. Randy Falco
CEO, president, Univision
Revenue: $3 billion

Falco, 63, keeps Hispanic media giant Univision at the forefront of the multicultural conversation, expanding its distribution footprint and digital portfolio to reach 106 million consumers each month. He’s made a content play with Story House and targeted young audiences by buying Gizmodo Media Group, investing in The Onion and launching Fusion Media Group.

Source: Adweek

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