UniMás Broadcast Prime Highlights
Week of April 10, 2017 to April 16, 2017
UniMás averaged 761,000 Total Viewers 2+, 336,000 Adults 18-49 and 128,000 Adults 18-34 for the entire week during prime.
- Compared to the corresponding week in 2016, the network attracted +8% more Total Viewers 2+.
On Saturday night, UniMás registered audience gains among Total Viewers 2+ (+6% to 621,000) and Adults 18-49 (+4% to 269,000) over the prior Saturday thanks to its line-up which consisted of the movie “Cine Cantinflas: Si Yo Fuera Diputado” and the special “Jesus of Nazareth.”
With a median age of 43 years old, UniMás attracted the youngest audience of any broadcast network while it also averaged more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+150% adv.), Adults 18-49 (+156% adv.) and Adults 18-34 (+146% adv.) than the combined audience of Estrella and Azteca.
Source: Nielsen, NPM (04/10/2017-04/16/2017) vs. (04/03/2017-04/09/2017) & (04/11/2016-04/17/2016), Mon-Sat 8pm-11pm/Sun 7pm-11pm. Live+SD. Effective Monday, March 20, 2017, UMA’s M-F 10pm series, “Blue Demon,” classified as a sustainer.
