The renowned children’s research hospital reached the massive total during this year’s Promesa y Esperanza® (Promise and Hope) radio event held in 16 media markets in the U.S. and Puerto Rico, April 6-7. By collaborating with Univision, coverage of the St. Jude mission extended across several of their platforms to reach Hispanic consumers from coast to coast who stayed connected via its radio network, television affiliates, network programs, websites, and social media. St. Jude content included more than 30 hours of radio programming and featured several patient-family stories.
“Our community is incredibly powerful when they mobilize on issues and causes they care about, and it makes me very proud to see our audience’s outpouring of support for St. Jude,” said Randy Falco, President and CEO of Univision Communications Inc. “St. Jude’s mission aligns with our vision as a mission-driven company and we are pleased to partner and create awareness on such an important cause through Univision’s local media platforms.”
Since the partnership’s inception in 2006, the St. Jude/Univision national radio event has raised more than $56 million.
Source: Radio Ink