Press

For the Second Consecutive Week, Univision Out-Delivered One or More of the English-Language Broadcast Networks on Five out of Seven Nights Among Adults 18-34

By Univision PR Team

Apr 4, 2017

Univision Has Outperformed FOX in the Last Eight Consecutive Saturday Nights Among Adults 18-49 and Adults 18-34

Season-To-Date, Univision Ranks as the No. 1 Spanish-Language Network in Primetime Among Total Viewers 2+, Adults 18-49 and Adults 18-34

Univision Broadcast Prime Highlights
Week of March 27, 2017 to April 2, 2017

  • For the second consecutive week, Univision out-delivered one or more of the English-Language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights among Adults 18-34.
  • Featuring the semi-final rounds of the competition, Univision’s “Pequeños Gigantes USA” (Little Giants USA) attracted 1.6 million Total Viewers 2+, 665,000 Adults 18-49 and 285,000 Adults 18-34 while also positioned it as the No. 1 Spanish-language network during the Monday to Thursday 8pm to 9pm time slot with double-digit advantages over its closest competitor in both the key 18 to 49 (+16% adv.) and 18 to 34 (+21% adv.) demographics.
  • Univision’s “Vino El Amor” (Then Came Love) delivered 2.0 million Total Viewers 2+ and made it the fifth most-watched broadcast network in the weeknight 9pm hour, out-delivering its closest Spanish-language network competitor by +15% among Adults 18-49 (849,000) and +16% among Adults 18-34 (362,000). The telenovela also outperformed the first-run episodes of such English-language drama series as ABC’s “Designated Survivor,” “Quantico” and “The Catch;” CBS’ “Criminal Minds: Beyond Border;” NBC’s “Blacklist: Redemption,” “Blindspot,” “Grim” and “Taken;” FOX’s “24: Legacy,” “Rosewood” and Sleepy Hollow” as well as CW’s “Arrow,” “DC’s Legends of Tomorrow,” “Jane the Virgin,” “Originals,” “Reign,” “Riverdale,” “Supergirl,” “Supernatural” and “The Hundred” among Adults 18-34.
  • Univision captured the No. 3 broadcast network ranking, ahead of ABC and CBS during the weeknight 10pm to 11pm time slot among Adults 18-34 with “La Piloto” (The Pilot), which averaged 1.7 million Total Viewers 2+, 777,000 Adults 18-49 and 350,000 Adults 18-34.
  • Friday night’s one-hour premiere of “Nosotros Los Guapos” on Univision drew in 1.3 million Total Viewers 2+ and 618,000 Adult 18-49 while also outperformed the entire original lineups on FOX (“Rosewood” and “Sleepy Hollow”) and CW (“Originals” and “Reign”) among Adults 18-34 (275,000).
  • On Saturday night, Univision delivered more Adult 18-34 (+29% adv.) and Adult 18-49 (+6% adv.) viewers than FOX for the entire night, marking the eighth consecutive Saturday night that it outperformed FOX across both demographics.
  • Univision’s “Aquí y Ahora” (Here and Now) averaged more Adult 18-49 (617,000 vs. 481,000; +28% adv.) and Adult 18-34 (178,000 vs. 161,000; +11% adv.) viewers than the original airing of ABC’s “American Crime” and made it the No. 3 broadcast network in the 10pm hour across these two demographics for the second consecutive Sunday.
  • In the current 2016/2017 season, Univision continues to be the No. 1 Spanish-language network as well as the fifth most-watched broadcast network during primetime among Total Viewers 2+, Adults 18-49 and Adults 18-34.

Broadcast Prime Network Rankers
Week of March 27, 2017 to April 2, 2017

Source: Nielsen, NPM (03/27/2017-04/02/2017) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. 2016/2017 Season based on (09/19/2016-04/02/2017).

Related Articles

Press

TelevisaUnivision: la favorita de la afición mexicana para seguir a la Selección en el Mundial de Qatar

Press

ViX, TelevisaUnivision’s Groundbreaking Streamer, Named Apple TV App of The Year 2022

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.

Loading