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Univision Deportes’ Broadcast of World Cup Qualifiers Scores Big, Reaching a Combined Total of 9.2 Million Total Viewers P2+

By Univision PR Team

Mar 30, 2017

Mexico vs. Costa Rica Ranks as the Top-Rated Soccer Match of the Year on any Network, Regardless of Language

USA vs. Honduras Sets Mark as Top-Rated USMNT World Cup Qualifier in Nearly Four Years on any Network*

Local Coverage of USA vs. Honduras on Univision/UniMás Out-Delivers the Same Match on Fox Sports 1 Among Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento



NEW YORK – MARCH 30, 2017 – Univision Deportes’ broadcast of the 2018 FIFA World Cup qualifiers on Friday, March 24, delivered record-breaking results reaching a combined total of 9.2 million Total Viewers P2+ on Univision and UniMás. The evening’s first match, Mexico vs. Costa Rica, delivered a stellar 3.1 million Total Viewers P2+ and 1.7 million Adults 18-49 on Univision. The 2-0 Mexico win was the top-rated soccer match of the year on any network, regardless of language. The second match, USA vs. Honduras, which aired on UniMás followed by a simulcast on Univision and UDN, delivered 1.4 million Total Viewers P2+ and 746,000 Adults 18-49. The 6-0 USA win marked the highest-rated USMNT World Cup qualifier on any network, regardless of language, in nearly four years among Total Viewers P2+ and Adults 18-49 since June 18, 2013 (also USA vs. Honduras), excluding matches versus Mexico*.

Source: Nielsen, NPM, L+SD data, NPower R&F report w/ 1 min qualifier

Locally, the USA vs. Honduras match on Univision/UniMás out-delivered the same match on Fox Sports 1 among:

  • Total Viewers P2+ in Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento.
  • Adults 18-49 in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento.
  • Adults 18-34 in Los Angeles, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento.

ADDITIONAL LOCAL HIGHLIGHTS

Coverage of the USA vs. Honduras simulcast match made Univision/UniMás the No. 1 broadcast station during the time-period (11:45 pm-1:00 am ET, live across time zones) among:

  • Total Viewers P2+ in Los Angeles, Miami, Houston and Dallas.
  • Adults 18-49 in Los Angeles, Miami, Houston, Dallas, San Francisco and Phoenix.
  • Adults 18-34 in Miami, Houston, Dallas and San Francisco.

Coverage of the USA vs. Honduras simulcast match on Univision/UniMás outperformed ABC, NBC and FOX combined during the time-period among:

  • Total Viewers P2+ in Los Angeles.
  • Adults 18-49 in Los Angeles, Miami and Houston.
  • Adults 18-34 in Los Angeles, New York and Houston.

Source: Nielsen, NSI, Univision/UniMás (03/24/17), USA vs. Honduras: World Cup Qualifying Match (11:45 pm-1:00 am ET; live game across time zones). Data only accounts for portion of the match simulcast on both Univision and UniMás. Rankings based on thousands. USA vs. Honduras aired on Fox Sports 1 (10:30 pm -1:00 am ET; live across time zones). KMEX/KFTR in Los Angeles includes UMEX/TFTR on Spectrum HH (formerly Time Warner Cable). Live+SD.

Coverage of the Mexico vs. Costa Rica match made Univision the No. 1 broadcast station during the time-period (9:15 pm-11:45 pm ET, live across time zones) among:

  • Adults 18-49 in Houston*, Dallas* and San Francisco.
  • Adults 18-34 in Dallas and San Francisco.

The Mexico vs. Costa Rica match on Univision was the No. 1 broadcast program of the day among:

  • Adults 18-49 and Adults 18-34 in Dallas and San Francisco.

The Mexico vs. Costa Rica match on Univision outperformed ABC, NBC and FOX combined during the time-period among:

  • Adults 18-49 in Los Angeles, San Francisco, Phoenix and Sacramento.
  • Adults 18-34 in Los Angeles, New York, Houston, Dallas, San Francisco, Phoenix and Sacramento.

Source: Nielsen, NSI, Univision (03/24/17), Mexico vs. Costa Rica: World Cup Qualifying Match (9:15 pm-11:45 pm ET; live game across time zones). Rankings based on thousands. Total Day defined as 6:00 am- 2:00 am, broadcast programs only. KMEX in Los Angeles includes UMEX on Spectrum HH (formerly Time Warner Cable). Live +SD. *Tied for No. 1.

CONTACT:
Mercedes Diez
212.455.5259
mdiez@univision.net
@UCIPRTeam

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