Univision Outperformed NBC and FOX on Every Single Friday Night During First Quarter 2017 Among Adults 18-34

By Univision PR Team

Mar 28, 2017

For Entire Week, Univision Finished as the No. 1 Spanish-Language Network in Primetime, Out-Delivering Its Closest Competitor by Double-Digit Margins Among Both Adults 18-49 and Adults 18-34

Univision Broadcast Prime Highlights
Week of March 20, 2017 to March 26, 2017

  • Last week, Univision finished as the fifth most-watched broadcast network in primetime for the entire week with 1.7 million Total Viewers 2+, 745,000 Adults 18-49 and 324,000 young Adults 18-34.
  • Univision ranked as the No. 1 Spanish-language network during primetime for the entire week, out-delivering its closest competitor by +27% among Total Viewers 2+, +16% among Adults 18-49 and +19% among young Adults 18-34.
  • Univision out-delivered one or more of the English-Language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights last week among Adults 18-34.
  • In its third week, Univision’s “La Piloto” (The Pilot) delivered 1.7 million Total Viewers 2+, 77,000 Adults 18-49 and 338,000 Adults 18-34 while also made it the No. 3 broadcast network during the weeknight 10pm hour, outperforming both ABC and NBC with strong audience advantages of +5% and +42%, respectively with young Adult 18-34 viewers.
  • Friday night’s live coverage of the soccer match between México and Costa Rica drew in 3.1 million Total Viewers 2+ and positioned Univision as the No. 2 broadcast network, ahead of ABC, NBC, FOX and CW for the entire night among young Adults 18-34 as well as the No. 3 broadcast network among Adults 18-49, out-delivering ABC, FOX and CW. The sports event was also the third highest-rated program on broadcast television on this night in both the key 18-49 (1.7 million) and 18-34 (768,000) demographics.
  • Univision has outperformed both NBC and FOX on every single Friday night during first quarter of 2017 among young Adults 18-34 while also averaged more Adult 18-49 viewers than FOX on twelve out of the thirteen Friday nights in the quarter.
  • On Saturday night, Univision averaged more young Adult 18-34 (+12% adv.) and Adult 18-49 (+8% adv.) viewers than FOX for the entire night, marking the seventh consecutive Saturday night that it outperformed FOX across both demographics.
  • Univision’s “Crónicas De Sábado” attracted 1.2 million Total Viewers 2+, 563,000 Adults 18-49 and 236,000 young Adults 18-34. With week-to-week audience gains of +9%, “Crónicas De Sábado” out-delivered the first-run episode of CBS’ “48 Hours” by +13% while also ranked as the second most-watched program on all of broadcast television on Saturday night among young Adults 18-34.
  • Airing from 7pm to 8pm on Sunday nights, “Notanserio Univision” (NotSoSerious Univision) delivered 1.2 million Total Viewers 2+ with strong week-to-week audience gains among Adults 18-49 (+14% to 503,000) and young Adults 18-34 (+10% to 190,000).
  • Univision’s “Aquí y Ahora” (Here and Now) averaged more viewers than the first-run episode of ABC’s “American Crime” and positioned Univision as the No. 3 broadcast network during the Sunday 10pm to 11pm time slot in both the key 18-34 (243,000 vs. 113,000; 2X more) and 18-49 (700,000 vs. 409,000; +71% adv.) demographics.

Broadcast Prime Network Rankers
Week of March 20, 2017 to Match 26, 2017

Source: Nielsen, NPM (03/20/2017-03/26/2017) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD.

Related Articles


LA USURPADORA, THE MUSICAL Starring Isabella Castillo, Alan Estrada, & Valentina Premieres on June 15, on ViX


ISLA BRAVA: Love, Lies and Mystery Unravel in Two New Episodes Today on ViX

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.