EVP, Chief Marketing Officer
Univision Communications Inc.
The moods of audiences shift, so when the Spanish-language media outfit rebranded of its flagship Univision Network, Rodriguez says she led “a comprehensive deep dive” to size up the audience. One finding for many viewers: heritage is as significant as the future. The consumer-level key copy line “Univision — la que nos une” (Univision — the one that unites us) works in all dayparts and various types of programming such as sports and news. Rodriguez joined Univision as an intern 15 years ago and worked in non-marketing posts, including VP/station manager of Univision’s TV station in Puerto Rico.