Univision Beat FOX During the Monday-Friday 9pm Hour for the Fifth Consecutive Week Among Young Adults 18-34

Mar 21, 2017

Network Ranks No. 3 on Friday Nights 1Q-to-Date, Ahead of NBC and FOX Among Adults 18-34 for 12 Straight Fridays

Among Adults 18-49, Univision Out-Delivered FOX by +36% on Both Friday and Saturday Night

Univision Broadcast Prime Highlights
Week of March 13, 2017 to March 19, 2017

  • Weekdays from 9pm-10pm, Univision ranked ahead of FOX (+19%) for the fifth consecutive week among young Adults 18-34. Univision finished this past week as the No. 4 Broadcast Network among young Adults 18-34, Mon-Fri 9pm hour.
    • “Vino el Amor” (Then Came Love) averaged 2.0 million Total Viewers 2+, 866,000 Adults 18-49 and 400,000 young Adults 18-34.
  • Univision’s new 10pm series “La Piloto” grew its audience in its second week, attracting 1.9 million Total Viewers 2+ (+1%), 858,000 Adults 18-49 (+5%) and 405,000 young Adults 18-34 (+10%).
  • Univision out-delivered one or more of the English-language Broadcast Networks (ABC, CBS, NBC or FOX) on four out of seven nights among young Adults 18-34.
    • On Monday night, Univision out-delivered FOX by double-digit margins (+24%) for the third consecutive Monday with young Adults 18-34.
    • Univision ranked as the No. 3 Broadcast Network on Thursday night with young Adults 18-34, besting both FOX (+16%) and NBC.
    • On Friday night Univision was the No. 4 Network with young Adults 18-34, outperforming FOX (+110%) and NBC (+4%). Among Adults 18-49, Univision beat FOX (+36%) for the fifth consecutive Friday.
      • Univision has outperformed FOX and NBC every Friday night in 1st quarter to-date (12 weeks) among young Adults 18-34.
      • Furthermore, in the current season to-date Univision out-ranks NBC (+23%) among young Adults 18-34 as the No. 4 Network on Friday nights.
  • Univision was the No. 4 Broadcast Network with young Adults 18-34 viewers on Saturday night. This is the sixth consecutive Saturday night Univision beat FOX with both young Adults 18-34 (+171%) and Adults 18-49 (+36%). Univision also outperformed NBC by +4% among young Adults 18-34.

Broadcast Prime Network Rankers
Week of March 13, 2017 to March 19, 2017

Source: Nielsen, NPM (03/13/2017-03/19/2017) vs. (03/06/2017-03/12/2017) Mon-Sat 8pm-11pm/Sun 7pm-11pm. Program ranker excludes programs duration <30 minutes. Live+SD.

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