Ranking as the No. 2 Spanish-Language Network, UniMás Out-Delivers Telemundo on Sunday Night Among Adults 18-49 and Young Adults 18-34

Mar 21, 2017

UniMás’ “Moisés y los Diez Mandamientos” Out-Delivers Telemundo’s “La Fan” for the Ninth Consecutive Week Among Total Viewers 2+ and Adults 18-49 and Fifth Consecutive Week Among Young Adults 18-34

UniMás Broadcast Prime Highlights
Week of March 13, 2017 to March 19, 2017

  • Last week, UniMás averaged 726,000 Total Viewers 2+, 341,000 Adults 18-49 and 138,000 Adults 18-34 during Broadcast prime.
  • “Moisés y los Diez Mandamientos” registered its highest-rated weekly performance with 285,000 young Adults 18-34, and second highest with 1.5 million Total Viewers 2+ and 683,000 Adults 18-49. Week-to-week the series delivered +8% more young Adults 18-34.
    • Head-to-head in the 8pm hour, “Moisés y los Diez Mandamientos” outperformed Telemundo’s novela “La Fan” for the ninth consecutive week among Total Viewers 2+ (+51% adv., 1.5 million vs. 1.0 million) and Adults 18-49 (+49% adv., 683,000 vs. 459,000), and for the fifth consecutive week among young Adults 18-34 (+60% adv., 285,000 vs. 178,000).
  • During its second week, “Blue Demon” (Season 2) averaged +3% more Adults 18-49 (120,000) compared to its premiere week.
  • On Sunday night, UniMás’ back-to-back film lineup (“Cineplex 4: The Marine 2” & “Cine de las Estrellas: John Carter”) followed by the drama series, “La Hermandad,” drove the Network to rank as the No. 2 Spanish-language Broadcast Network during primetime, out-delivering Telemundo among Adults 18-49 (+19% adv. 415,000 vs. 348,000) and young Adults 18-34 (+6% adv., 178,000 vs. 168,000).
    • Sunday-to-Sunday, UniMás grew its audience by +30% among Total Viewers 2+, +23% among Adults 18-49 and by +3% among young Adults 18-34.
  • With a median age of 42 years old, UniMás attracted the youngest audience of any Broadcast Network while it also averaged more viewers during Broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+124% adv.), Adults 18-49 (+162% adv.) and young Adults 18-34 (+200% adv.).

Broadcast Prime Network Rankers
Week of March 13, 2017 to March 19, 2017

Source: Nielsen, NPM (03/13/2017-03/19/2017) vs. (03/06/2017-03/12/2017) & (03/14/2016-03/20/2016). Mon-Sat 8pm-11pm/Sun 7pm-11pm. Live+SD.

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