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Univision Television Stations Ranked No. 1 and No. 2 for Early News

By Univision PR Team

Mar 3, 2017

Univision Television Stations Ranked No. 1 and No. 2 in the Country for Early News Among Adults 18-49, Adults 18-34 and Adults 25-54 in New York and Los Angeles During February 2017 Sweep

NEW YORK – MARCH 3, 2017

Univision’s local broadcast television stations in New York (WXTV) and Los Angeles (KMEX) finished the February 2017 sweep as No. 1 and No. 2 in the country, respectively, for early news among Adults 18-49, Adults 18-34 and Adults 25-54 regardless of language. In Late News, Univision stations in New York and Los Angeles were No. 1 and No. 3 in the country, respectively, among Adults 18-49.

In their respective markets, Univision stations in Los Angeles, Houston and Dallas ranked No. 1 in Total Day viewing among Adults 18-34. In addition, KMEX in Los Angeles ranked No. 1 in Total Day viewing among Adults 18-49.

“These sweep results reinforce our mission to continue to serve and empower the Hispanic community,” said Chris Peña, Senior Vice President of News, Local Media, Univision Communications Inc. “Our local news team is committed to delivering exceptional news coverage of the critical issues and topics impacting Hispanic America, which our viewers depend on to stay informed.”

ADDITIONAL HIGHLIGHTS
Univision Television Stations Top Ranked in the Country:
Late News:
  • Among Adults 18-34, Univision stations in Los Angeles (KMEX UNI/KFTR UMA) and New York (WXTV UNI/WFUT+ UMA) ranked No. 2 and No. 3 in the country, respectively, regardless of language.
  • Among Adults 25-54, Univision stations in New York (WXTV UNI/WFUT+ UMA) and Los Angeles (KMEX UNI/KFTR UMA) ranked No. 2 and No. 3 in the country, respectively, regardless of language.
LOCAL MARKET RANKINGS
Early Local News
During the February 2017 sweep, Univision stations delivered the No. 1 early local news among:
  • Adults 18-49 in Los Angeles, New York, Houston, Dallas, Chicago and San Francisco.
  • Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago and San Francisco.
  • Adults 25-54 in Los Angeles, New York, Houston, Dallas and San Francisco.
In addition, Univision stations delivered the No. 2 early local news among:
  • Total Viewers 2+ in Los Angeles, Miami and Houston.
  • Adults 18-49 in Miami, Phoenix and Sacramento.
  • Adults 18-34 in Phoenix and Sacramento.
  • Adults 25-54 in Miami, Chicago, Phoenix and Sacramento.
Late Local News
During the February 2017 sweep, Univision and UniMás stations, combined, delivered the No. 1 late local news among:
  • Total Viewers 2+ in Los Angeles.
  • Adults 18-49 in Los Angeles, New York, Houston, Dallas, Phoenix and Sacramento.
  • Adults 18-34 in Los Angeles, Houston, Dallas and Phoenix.
  • Adults 25-54 in Los Angeles, Dallas and Phoenix.
In addition, Univision and UniMás stations, combined, delivered the No. 2 late local news among:
  • Total Viewers 2+ in Miami and Dallas.
  • Adults 18-49 in Miami and San Francisco.
  • Adults 18-34 in New York and Miami.
  • Adults 25-54 in New York, Miami, Houston, San Francisco and Sacramento.
Total Day
During the February 2017 sweep, Univision was the No. 1 broadcast station in total day viewing (Monday-Sunday 6 a.m.-2 a.m.) among:
  • Adults 18-49 in Los Angeles.
  • Adults 18-34 in Los Angeles, Houston and Dallas.
Univision stations delivered the No. 2 broadcast station in total day viewing among:
  • Total Viewers 2+ and Adults 25-54 in Los Angeles.
  • Adults 18-49 in Houston, Dallas, San Francisco and Phoenix.
  • Adults 18-34 in San Francisco and Phoenix.
Prime
During the February 2017 sweep, Univision was the No. 2 broadcast station in primetime viewing among:
  • Adults 18-49 and Adults 25-54 in Los Angeles.
  • Adults 18-34 in Los Angeles and Houston.
Source: Nielsen, NSI, February 2017 Sweep (02/02/17-03/01/17), Live +SD. Early local news is defined as local newscasts with a Mon-Fri 6 p.m. ET/PT start time; Mon-Fri 5 p.m. CT/MT start time. Late Local News is defined as local newscasts with a Mon-Fri 10/11 p.m. ET/PT start time; Mon-Fri 9/10 p.m. CT/MT. Includes regular newscasts only. Total Day defined as Mon-Sun 6 a.m.-2 a.m. Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m. ET/PT (Mon-Sat 7-10 p.m./Sun 6-10pm CT/MT) and FOX/CW Mon-Sat 8-10 p.m./Sun 7-10 p.m. ET/PT (Mon-Sat 7-9 p.m./Sun 6-9 p.m. CT/MT). Rankings based on absolute impressions. Univision Late News includes simulcast on UniMás stations in the markets. KMEX in Los Angeles includes UMEX on Spectrum (formerly Time Warner Cable). Most watched newscasts in the country based on absolute impressions across 25 LPM markets.
CONTACT
Yvette Pacheco
646.560.4879
ypacheco@univision.net
@UCIPRTeam

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