Since Its Premiere, Univision’s “Pequeños Gigantes USA” Has Attracted More Total Viewers 2+, Adults 18-49 and Young Adults 18-34 to the Monday-Thursday 8 p.m. Hour

By Univision PR Team

Feb 22, 2017

Univision Ranked No. 1 on Saturday Night with Young Adults 18-34 and No. 2 with Adults 18-49, Beating Both FOX and CBS for the Second Consecutive Saturday

Univision Broadcast Prime Highlights
Week of February 13, 2017 to February 19, 2017

Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights among young Adults 18-34.

  • Univision ranked as the No. 4 Broadcast network among young Adults 18-34 this past Monday, outperforming NBC by double-digit margins for the second consecutive week (+43%.).
  • Univision maintained its position as the No. 4 Broadcast network on Tuesday night, attracting more young Adults 18-34 than ABC (+9%).
  • On Friday night Univision rose to the No. 3 network rank with young Adults 18-34, outperforming FOX (+59%) and NBC (+37%) for the second consecutive week. Univision also beat FOX by +23% among Adults 18-49, ranking No. 4 for the night.
  • Univision ranked as the No. 1 network with young Adults 18-34 viewers on Saturday night and ranked No. 2 with Adults 18-49, beating FOX and CBS for the second consecutive Saturday night.
    • Airing back-to-back Liga MX matches, Univision delivered more than double the young Adults 18-34 viewers than FOX (+195%) and CBS (+125%). Univision also bested ABC (+72%) and NBC (+51%) by double-digit margins with young Adults 18-34.
    • Among Adults 18-49, Univision out-delivered FOX (+174%) and CBS (+55%) for the second consecutive Friday. Univision also delivered more Adults 18-49 viewers than ABC (+46%).
  • On Sunday night, Univision ranked as the No. 4 network, averaging more young Adults 18-49 viewers than NBC (+3%).

In its second week airing Mon-Thurs at 8pm, “Pequeños Gigantes USA” averaged 1.9 million Total Viewers 2+, 792,000 Adults 18-49 and 368,000 young Adults 18-34.

  • Since its premiere, “Pequeños Gigantes USA” has attracted more Total Viewers 2+ (+18%), Adults 18-49 (+10%) and young Adults 18-34 (+4%) to the Mon-Thu 8pm hour, improving Univision’s season-to-date performance in the time-period.

Airing Monday-Friday…

  • At 9pm, “Vino el Amor” (Then Came Love) averaged 2.2 Million Total Viewers 2+, 927,000 Adults 18-49 and 417,000 young Adults 18-34. “Vino el Amor” helped Univision rank as the No. 4 Broadcast network during the Mon- Fri 9pm hour, out-delivering FOX (+3%) with young Adults 18-34.
  • Airing at 10pm, “El Color de la Pasión” (The Color of Passion) grew its audience week-to-week and attracted 2.3 Million Total Viewers 2+ (+3%), 1.0 Million Adults 18-49 (+7%) and 433,000 young Adults 18-34 (+5%). Univision ranked as the No. 2 broadcast network among young Adults 18-34 during the Mon-Fri 10pm hour, besting ABC (+6%), NBC (+2%) and CBS (+16%).

Broadcast Prime Network Rankers
Week of February 13, 2017 to February 19, 2017

Source: Nielsen, NPM (2/13/2017-02/19/2017) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Strict daypart.  Prior week (2/06/2017-02/12/2017). M-Thu 8-9pm (02/06/2017-02/16/2017) vs. (09/19/2016-02/02/2017). Program ranker excludes programs duration <30 minutes.

Related Articles


Programming You Can’t Miss on ViX


QUÉ DELICIA: EL SABOR DE AMÉRICA, Hosted by Beloved Chef Jesús Will Premiere on October 12 Exclusively on ViX

Please enter a valid e-mail address.
Sign me up for
Weekly Hispanic segment insights
Get the latest news from Univision
The latest from the Univision Sports team
Learn from our experts on Hispanic consumers

Thank you, you'll be receiving newsletter updates from us in your email inbox.