UniMás’ “Moisés y los Diez Mandamientos” Out-Delivers Telemundo’s “La Fan” For the Fourth Consecutive Week Among Total Viewers 2+ and Adults 18-49
UniMás Broadcast Prime Highlights
Week of February 6, 2017 to February 12, 2017
UniMás delivered its highest-rated week thus far in the current 2016/17 season, while posting week-to-week double-digit percentage audience gains among Total Viewers 2+ (+29% to 815,000), Adults 18-49 (+42% to 418,000) and young Adults 18-34 (+45% to 174,000) during broadcast prime.
Versus the same week a year ago (02/08/16 – 02/14/16), UniMás attracted +12% more Total Viewers 2+ and +8% more Adults 18-49.
The network also delivered its highest-rated weekly performance in the current 2016/2017 season during weekday prime (M-F 8-11pm), while registering week-to-week audience gains among Total Viewers 2+ (+33% to 843,000), Adults 18-49 (+40% to 420,000) and young Adults 18-34 (+40% to 175,000).
- At 8pm, “Moisés y los Diez Mandamientos” (Mon-Tue, Thu-Fri) achieved its highest-rated weekly performance with 642,000 Adults 18-49 and second-highest with 1.4 Million Viewers 2+ and 251,000 young Adults 18-34, while delivering week-to-week gains among Total Viewers 2+ (+7%), Adults 18-49 (+11%) and young Adults 18-34 (+10%).
- Additionally, the original airings of “Moisés y los Diez Mandamientos” (Mon-Tue, Thu-Fri) out-delivered Telemundo’s 8pm novela, “La Fan” (M-F), for the fourth consecutive week among Total Viewers 2+ (+27% adv., 1.4 Million vs. 1.1 Million) and Adults 18-49 (+30% adv., 642,000 vs. 495,000).
- 9pm series “La Viuda Negra” posted week-to-week gains among Total Viewers 2+ (+8% to 516,000), Adults 18-49 (+6% to 257,000) and young Adults 18-34 (+8% to 114,000).
- At 10pm, “Blue Demon” posted week-to-week gains among Total Viewers 2+ (+5% to 289,000) and young Adults 18-34 (+8% to 64,000) and averaged 136,000 Adults 18-49.
- UniMás ranked within the Top 10 networks on Wednesday night with 719,000 Adults 18-49 (No. 9, tied with Telemundo) driven by its coverage of the “Selección Mexicana” soccer match. The 9:34pm National Team soccer match between Mexico and Iceland attracted 1.6 Million Total Viewers 2+, 943,000 Adults 18-49 and 402,000 young Adults 18-34.
On Sunday night, UniMás registered considerable audience gains among Total Viewers 2+ (+78% to 809,000), Adults 18-49 (+100% to 461,000) and young Adults 18-34 (+138% to 193,000) over the prior Sunday thanks to its line-up which consisted of back-to-back “Cine de las Estrellas” movies featuring the titles “X-Men: First Class” and “Taken 2.”
With a median age of 40 years old, UniMás attracted the youngest audience of any broadcast network while also averaging more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+106% adv.), Adults 18-49 (+139% adv.) and Adults 18-34 (+156% adv.).
Broadcast Prime Network Rankers
Week of February 6, 2017 to February 12, 2017
Source: Nielsen, NPM (02/06/2017-02/12/2017) Mon-Sat 8pm-11pm/Sun 7pm-11pm. “Moisés y los Diez Mandamientos” M-F 8-9pm, excludes repeats, average stated excludes 02/08/17 airing. Live+SD.
