UniMás Broadcast Prime Highlights
Week of January 23, 2017 to January 29, 2017
UniMás delivered its second-highest rated week thus far in the current season during broadcast prime with 756,000 Total Viewers 2+, 369,000 Adults 18-49 and averaged 156,000 young Adults 18-34.
Versus the same week a year ago (01/25/16 – 01/31/16), UniMás attracted more Total Viewers 2+ (+17%), Adults 18-49 (+9%) and young Adults 18-34 (+2%).
At 8pm, “Moisés y los Diez Mandamientos” achieved its highest-rated weekly performance, while delivering week-to-week gains for the fifth consecutive week among Total Viewers 2+ (+8% to 1.4 Million), Adults 18-49 (+8% to 633,000) and young Adults 18-34 (+12% to 270,000).
- Additionally, UniMás out-delivered Telemundo’s new 8pm novela, “La Fan,” for the second consecutive week among Total Viewers 2+ (+17% adv., 1.4 Million vs. 1.2 Million) and Adults 18-49 (+14% adv., 633,000 vs. 556,000).
On Saturday night, UniMás’ back-to-back film lineup that included “Cine Cantinflas: Sube y Baja” followed by “Cineplex: Colombiana,” outperformed Telemundo in the 8pm to 11pm time period, making it the No. 2 Spanish-language broadcast network on this night among Total Viewers 2+ (+9% adv.; 1,002,000 vs. 917,000), Adults 18-49 (+4% adv.; 480,000 vs. 460,000) and young Adults 18-34 (+15% adv.; 220,000 vs. 192,000).
With a median age of 39 years old, UniMás attracted the youngest audience of any broadcast network while also averaging more viewers during broadcast prime than the combined audience of Azteca and Estrella TV among Total Viewers 2+ (+85% adv.), Adults 18-49 (+118% adv.) and young Adults 18-34 (+140% adv.).
Broadcast Prime Network Rankers
Week of January 23, 2017 to January 29, 2017
Source: Nielsen, NPM (01/23/2017-01/29/2017) Mon-Sat 8pm-11pm/Sun 7pm-11pm, Live+SD. Current 2016/2017 season based on (09/19/2016-01/29/2017).
